Digital marketing tools are game changers

Digital marketing tools are game changers. Digital marketing tools available now are true game changers. Now there are even more powerful digital tools that can be used to bring you a steady stream of top-quality leads. But these tools are not yet being used by most Realtors. Using automated email marketing technology, you can – within six months – build a sphere of influence that extends to thousands of prospective home buyers and sellers. Before this technology was available it took many years to build meaningful relationships and a large sphere of influence. How do the costs and benefits compare to the lead generation tactics I’m currently using? You’ll have a big edge over your competitors. Realtors who want to stay at the leading edge in their profession should check out these powerful digital business building tools. Over the next 10 years, these technologies will improve your business building effectiveness as surely the mobile phone has during the past 10 years.

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Digital marketing tools available now are true game changers. If you want to succeed in this business, you have to start using them.

If you think this is an exaggeration, consider this. Could you survive in the real estate business today if you didn’t have a mobile phone with an Internet connection? It was introduced to the market in 2007, less than 10 years ago. These mobile devices are now an essential business tool for every Realtor.

But mobile phones were just the beginning. Digital marketing technologies have gone through exponential growth since 2007. Now there are even more powerful digital tools that can be used to bring you a steady stream of top-quality leads. But these tools are not yet being used by most Realtors. Imagine trying to compete in the long distance hauling business using a team of horses, when your competitors are using modern 18 wheelers? This is pretty much the situation facing many Realtors today.

Here are two examples of powerful digital lead generating tools, available right now, but seldom used by Realtors:
  • Facebook is now the world’s largest social network and the ideal advertising medium for Realtors to connect with prospective home buyers and sellers. Through Facebook ads you can direct your lead generating activities to precisely targeted demographic and psychographic groups within a region of five km. With the availability of this technology, why on earth would a Realtor waste time and money using antiquated printed household flyers that cost more and can’t be precisely targeted to prospective home buyers and sellers?
  • Using automated email marketing technology, you can – within six months – build a sphere of influence that extends to thousands of prospective home buyers and sellers. Before this technology was available it took many years to build meaningful relationships and a large…

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