Author: Laura Donovan / Source: Business 2 Community Reality bites and sometimes what we picture in our head doesn’t always play out in r
Reality bites and sometimes what we picture in our head doesn’t always play out in real life.
At this point most businesses know that Social Media Marketing and Advertising are crucial for growth and success. However, some businesses still have some misconceptions about how Social Media works versus the reality.
Here are 5 cold, hard truths all businesses need to understand.
TRUTH #1: Success will take longer than you thought or planned it would take.
The truth here is that Social Media is not a magic bullet, success doesn’t typically happen overnight. Social Media Marketing and Advertising are a vehicle to get your business and its products/services in front of as many people as possible and as often as possible so your business will have success, but it will take time and a serious commitment.
Solution:
Just because it isn’t going to work overnight doesn’t mean it won’t work. Implementing a consistent and aggressive marketing and advertising campaign will generate Social Sales Success in the long-run.
TRUTH #2: Your customers (and your competitors) are using Social Media, they are there and you should be too.
Nearly 70% of all online adults, of all age groups and demographics, are using Social Media. Over 90% of Millennials are using Social Media (in case you haven’t been paying attention, Millennials are the new consumers!)
No matter your industry or location, it is a safe bet your customers ARE using Social Media. If you aren’t reaching them through Social Media it is likely your competitors are taking advantage of the fact you aren’t there.
Solution:
Get your business on Social Media. Use the sites that make sense for your industry. Each Social Site has a somewhat specific demographic, and Facebook is a pretty safe bet. Most online adults primarily use Facebook. The bottom-line is you need to be where your customers are, and your customers are on Social Media.
TRUTH #3: It DOES work.
If you have tried Social Media Marketing in the past, posting here and there throughout the past few years, or you ran ads on Facebook without any results this does not mean “it doesn’t work.”
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