Author: John Jantsch / Source: Duct Tape Marketing Marketing Podcast with Elizabeth Marshall Podcast Transcript Thought leadership – now
Marketing Podcast with Elizabeth Marshall
Thought leadership – now there’s a term that’s been abused of late. Yes, thought leadership is a tremendous posture to work from, but it’s earned, not proclaimed.
My guest for this week’s episode of the Duct Tape Marketing Podcast is Elizabeth Marshall. I like to call her the consultant to the stars.
She has helped influential thought leaders including Seth Godin, Michael Port, and former Starbucks President, Howard Behar, and is the co-author of The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite. She and I discuss the 10 elements of a thought leader platform that you want to be thinking about at any given time.
In this session, Elizabeth and I cover some of the most important elements of building a…