How Video Marketing Helps Freelance Writers Improve SEO, Gain Trust, and Showcase Expertise

I’m a writer, and I boost my business via video. Um, what? If you’re a writer, and want to be hired as a writer, shouldn’t you do your marketing via written word? After all, that’s how people are going to judge whether you’re good enough, right? And I do use the written word a lot. And, in a way, she was right: it’s not that no writers were using YouTube, but the number was (and still is) so small, I might as well be the only one. Compare that to the number of writers I’m competing against with the written word in Google search, and the choice to use video as a part of my marketing strategy is almost a no-brainer. My videos don’t have that many views (currently approximately 30-50 each), but the keywords I use are highly targeted, and I know that people aren’t just stumbling upon them by chance—they’re watching them because they want to know exactly what I’m teaching in those videos. Once they see I’m capable of teaching them those things, a fair number of them follow the call to action I put at the end to read my blog or download my lead magnet. I also mention these resources, both of which I highly recommend for freelancers looking to try video in their marketing strategies: If you want more inspiration and ideas for video marketing as a freelancer, check out my YouTube channel.

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video marketing

I’m a writer, and I boost my business via video.

Um, what? If you’re a writer, and want to be hired as a
writer, shouldn’t you do your marketing via written word?

After all, that’s how people are going to judge whether you’re
good enough, right?

Well, yes. And I do use the written word a lot. I
publish a written post on my
own blog
every other week, and I write for a handful of client
sites as well. But back in January and February, I was having a
little trouble getting traffic to my site and booking business. To
solve that problem, I joined a business coaching program (like I’ve
mentioned in some of
my past posts
)—but a colleague in my city’s entrepreneur
network suggested something a little radical: YouTube.

In our communications, she reasoned that no other writer was
doing YouTube videos as a way to stand out, so it’d be so easy for
me to set myself apart that way. And, in a way, she was right: it’s
not that no writers were using YouTube, but the number was
(and still is) so small, I might…

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