No Time for Marketing? Hire a Freelancer.

No Time for Marketing? Hire a Freelancer.

If you run one of the nearly 30 million small businesses in America, there's a pretty good chance that after the bills are paid, the customer is satisfied, and next month's supplies are ordered, there's very little time left for you to think about, and act on, the gaps in your marketing. In fact, one in five small businesses don't even use digital marketing yet. Finding the right marketer is a must for small businesses looking to stand out from competitors and take their business to the next level. The case for hiring a freelance marketer Freelance marketers: Doing the work you can't Whether it's not having enough bandwidth or (let's face it) talent to put together a marketing strategy that's right for your company goals, small-business owners often rely on outdated or start-and-stop tactics to get their message across. Latest Articles If your company blog hasn't had a post in over a month (or, worse, if your social media pages are using outdated branding), or your website hasn't featured updated landing page content since the Bush administration, or you're one of the 29 percent of small businesses who don't even have a website yet, you're falling behind in the marketing game. "A lot of small businesses think content is just on the website. While the case for why you should hire a marketer is pretty easy to make (see above! By hiring a freelancer for project-based work, you can save money up front and limit your exposure if for some reason the freelancer doesn't work out. Once you get comfortable with a freelancer, though, it may make more sense to put him or her on retainer, knowing that you have someone you can go to immediately with help on content strategy or creation, social media or anything else that may fall under your freelancer's skill set. If you're a small-business owner with ongoing content needs, then this might be the best long-term approach for you.

What’s the One Skill that Separates Well-Paid Freelance Writers from Those Who Struggle?
Finding the Right Social Media Marketing Pro with a Great Job Description
How to Use Traditional Marketing to Promote Your Freelance Business During the Holidays
No Time for Marketing? Hire a Freelancer.

Opinions expressed by Entrepreneur contributors are their own.

If you run one of the nearly 30 million small businesses in America, there’s a pretty good chance that after the bills are paid, the customer is satisfied, and next month’s supplies are ordered, there’s very little time left for you to think about, and act on, the gaps in your marketing. For many small businesses, investing in marketing is an afterthought, and one they think they can do on their own without outside help. In fact, one in five small businesses don’t even use digital marketing yet. But, if the leads dry up, the bills start going unpaid and customers are lining up on review sites to bad-mouth your business, ignoring your marketing strategy starts to look less like a smart way to save money and more like a great way to lose it.

Insert the freelance marketer.

Freelance marketers help small businesses find their voice, build their brand and close deals, leaving owners more time to focus on growing their business and nursing important client relationships. Finding the right marketer is a must for small businesses looking to stand out from competitors and take their business to the next level. If that sounds like what you’re in the (pun intended) market for, read on.

The case for hiring a freelance marketer

Freelance marketers: Doing the work you can’t

Whether it’s not having enough bandwidth or (let’s face it) talent to put together a marketing strategy that’s right for your company goals, small-business owners often rely on outdated or start-and-stop tactics to get their message across. But, when the average consumer relies on 10-plus sources of information to inform a purchase decision, can you continue to afford to hope that your offline reputation, or marketing degree from 1980, will carry you to ongoing success?

According to a survey conducted by Xcellimark Agency, a digital marketing firm based out of Orlando, the No. 1 challenge facing small-business owners is content creation and marketing. As part of a conversation with Scott Lambert, president of Xcellimark Agency (and LinkedIn Pro Finder member), about how small businesses can leverage freelancers he said, “while small-business owners know their industry, they either lack the bandwidth, resources or expertise to get in front of their target audience online with the content their ideal buyers seek as part of their research, education and decision-making process.”

Latest Articles

If your company blog hasn’t had a post in over a month (or, worse, if your social media pages are using outdated branding), or your…

COMMENTS

WORDPRESS: 0
DISQUS: 0