This Is One Of the Most Popular Marketing Tools For Small Business Owners

This Is One Of the Most Popular Marketing Tools For Small Business Owners. (Image: iStock.com/mactrunk ) GetResponse, an online marketing platform with more than 350,000 customers in 182 countries, just wrapped a commissioned study looking at digital marketing strategies from 200 small and medium business execs during the holiday season. The key finding? The most popular marketing tool was Facebook ads. GetResponse focused on several areas, identifying the most popular marketing channels and how they are used, as well as the most prevalent campaign challenges small business owner must navigate. Among those surveyed, 33% named Facebook advertising as the digital marketing channel they primarily use to “promote or increase holiday sales.” “My website” (17%); “email” (11%); “YouTube” (8%); and “Google Pay-Per-Click” (7%) rounded out the top-five. “Third-party research has confirmed it delivers the best ROI of any social media network. Digital Video is Important In total, 76% of those polled said that digital video was “important” to their holiday marketing strategy. “Digital video has quickly become a critical asset for SMBs,” noted Grabowski in a released statement. Audience Targeting is Biggest Challenge Asked to select the biggest marketing challenges, identifying target audiences was the top pick by more than a quarter at 26%.

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(Image: iStock.com/mactrunk )

GetResponse, an online marketing platform with more than 350,000 customers in 182 countries, just wrapped a commissioned study looking at digital marketing strategies from 200 small and medium business execs during the holiday season. The key finding? The most popular marketing tool was Facebook ads.

The study examined digital marketing strategies among U.S.-based SMBs during the 2016 holiday season. GetResponse focused on several areas, identifying the most popular marketing channels and how they are used, as well as the most prevalent campaign challenges small business owner must navigate.

According to a statement from GetResponse Founder and CEO Simon Grabowski, “SMBs recognize the growing importance of digital marketing in engaging customers and prospects.” In fact, “holiday budgets have increased 60% among those polled [which] underscores the value of digital for driving sales and revenue.”

Facebook Tops the List

While return on investment is still hard to figure out for many small business owners, they are spending money on social media platforms to advertise their stores, services, and products. When done properly, reports show that Facebook ads can help boost sales.

Among those surveyed, 33% named Facebook advertising as the digital marketing channel they…

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