Humanizing social media marketing is an art, and it’s hard to master. For your online brand, be it blogging or dealing in the actual sale of products, you have to interact with your audience. So let’s see how we can become more engaging on social media by humanizing social media marketing: 1. So, when interacting with your audience online, make sure to throw in a pint of humor. Ensure online and offline synchronization The trickiest part in managing your social media presence is that your online presence should exude a similar aura of your brand that the visitors would feel in your physical establishment. You can’t have dull people managing your business there. You should try to engage them in a conversation. Image Source: Contently As you can see in this example, McDonald’s is using its customer support on Twitter to inform, educate and take feedback from its clients. So if your company has made a mistake, be open about it and admit it! If it has been established that the mistake has been committed from your end then lay out a road map on how you plan to resolve it for them.
But not everyone instills a human element into their social media marketing, primarily because people consider it unimportant. After all, there are chatbots to answer queries and respond to complaints.
For your online brand, be it blogging or dealing in the actual sale of products, you have to interact with your audience. The reason is because people sitting on the other end don’t feel cared for.
To them, your presence is faceless and you wish to suck them dry of their hard earned money.
If you don’t engage with your audience, how will they know you’re just not in this to fill your pockets and profit? (although usually the objective)
Building trust with your customers goes a long way. There’s no substituting that!
It is less costly for any company to get a customer to repeat purchase or share your content than creating a new one altogether (only logical, wouldn’t you agree?).
So let’s see how we can become more engaging on social media by humanizing social media marketing:
1. Infuse humor
Humor is recommended even for managers in a strictly corporate environment. So, when interacting with your audience online, make sure to throw in a pint of humor. By humor, it does not mean anything and everything goes (no below the belt jokes please!). Just keep a balance of fun, info, and control.
Take the example of Fork You Too, an Indian dining café which took the pun route to engage with its customers.
See the image below:
This form of engagement technique has served them well. It’s both amusing and commendable.1
2. Treat the brand as a fictitious character1
We understand now that human voice is required to give your brand a personalized touch. You cannot tamper with the brand’s logo and certainly not its name. What you can do is introduce a character or a mascot to represent your brand.
In this way, people can develop a sense of connection with your brand. The McDonald’s Ronald McDonald clown is a classic example of how you can associate with your audience with a mascot.
Perhaps, visualize a few details for your character, add some bio and then map it out in your business. Ensure its relevance. You can’t have Ronald McDonald act as the humanoid voice for an online clinical consultancy firm and its presence over social media.
3. Employ easy-to-understand language1
People follow you on social media channels to expect amusement and not be bored with corporate jargon and lingo. You should converse with your audience…
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