8 Statistics That Prove Content Marketing Is the Best Brand Marketing

8 Statistics That Prove Content Marketing Is the Best Brand Marketing. Let’s talk more about why content marketing is today’s marketing. First: What Good Branding & Marketing is Not CopyBlogger is right on track here: Branding isn’t your company name. The content Nike puts out is real, authentic, and relevant to their fans. The social media marketing, positioning of the campaign through fun copy and visuals, and widespread word-of-mouth was incredibly effective. Check out the powerful wording on their landing page for the new NYTVR: See for yourself. Write a blog post, create a podcast, make an infographic—whatever it takes to deliver your relevant content on a regular basis. The good thing about this being a challenge is that if you are aware and know that promotion matters just as much as creation, content marketing can achieve serious ROI. Keep your eye on the prize–don’t just create, promote to generate real leads from your content. Content Marketing Should Go Steady with Brand Marketing Content marketing takes many forms, from social media and press releases to podcasts and blog posts.

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8 Statistics That Prove Content Marketing Is the Best Brand Marketing

Seth Godin once said: content marketing is the only marketing that’s left.

What do you love most about your favorite commercials? Flo’s antics for Progressive? The talking llama who touts the services of Bank of America?

Or, maybe it’s the talking lizard from GEICO, Kevin Hart imposing on his daughter’s date (part of which takes place in a Hyundai), or those dressed-up Doritos dogs?

How about the last blogger you read from that helped grow and chisel your skills, from writing a better social media post to marketing your entire presence online more effectively?

Incredible examples of effective brand marketing are not difficult to find, especially in an age of social media and instant connection. Great content marketing that supports a brand well leaves a positive impression, causes us to remember names, and gives us an in during office conversations around the coffee machine. Effectively done, it gives a brand an image and a voice that speaks volumes to our direct needs and problems, with a solution.

Cost and effectiveness? Content marketing far outweighs traditional media advertising and marketing. Let’s talk more about why content marketing is today’s marketing.

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First: What Good Branding & Marketing is Not

CopyBlogger is right on track here:

Branding isn’t your company name. It’s not a tag line. It’s not a logo. Branding is just another name for creating a perception.

A brand is not a website, a color, or a design. It isn’t even a name. Rather, it’s the meaning behind the words, which is why content marketing is so important.

Americans don’t spend money on expensive coffee because they love the green and white mermaid who graces the cup, but because of what’s inside. If the content of the cup was lacking in flavor and extra-hot-triple-shot mocha goodness, no one would buy it.

Content marketing may be as pretty as our Instagram filters can make it, but if it’s lacking in depth and relevancy, it won’t speak volumes about the brand. The cup will be empty and no one will want to stop for a drink. You have to go deep–think deep, create deeply, feel your audience deeply.

Here are a few brand examples for inspiration.

What Does Good Brand Marketing & Strong Copy Look Like?

1. Nike

The athletic wear giant has a fantastic social media presence. One scroll through Nike’s Twitter feed is proof of their quick response to users; the company even took an extra step by setting up a separate account dedicated to customer service, @NikeSupport. The content Nike puts out is real, authentic, and relevant to their fans.

2. Coca-Cola

Coke released its Share-a-Coke campaign a few years ago, which placed personalized bottles into the hands of cola lovers everywhere. The social media marketing, positioning of the campaign through fun copy and visuals, and widespread word-of-mouth was incredibly effective. Suddenly, we could enjoy our favorite beverage while it wished us a happy birthday or sent us love right from the label. The effects were astounding, as pulled from their campaign history page:

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3. New York Times

The implementation of NYTVR combined virtual reality with Google Cardboard to give users a new view of the world. Times subscribers received the Cardboard viewer, slipped in their smartphone, and then immersed themselves in a variety of virtual content.

Check out the powerful wording on their landing page for the new NYTVR: See for yourself. Put yourself at the center. All it takes is a smartphone. It’s dedicated to the user and makes them feel like they’re the one wielding the power, not the NYT. Brave move.

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8 Statistics to Help Prove the Value of Your Content Marketing Development

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