Stanleybet to Implement Beehive Customer Marketing Tools

Stanleybet to Implement Beehive Customer Marketing Tools. The Beehive marketing tools will enable Stanleybet to optimize its targeting of both new and existing customers through improved message delivery, data modeling of customers and products, and segmentation of the player database. In addition, Beehive’s marketing optimization tools will provide Stanleybet customers with befitting marketing messages allowing the gambling operator to increase retention rates and maximize customer value. The Founder and Chief Executive of Beehive, Adi Dagan, commented the agreement the company has reached with Stanleybet would enable Beehive to expand further into key European markets like Italy and the UK. Dagan acknowledged the online gambling industry is marked by a fierce competition, so operators must do all they can in order to acquire, retain and engage their customers. The Chief Executive concluded by saying that at Beehive, they take a great pride in the fact that Stanleybet has chosen their marketing optimization engine to boost its CRM capabilities. Gianluca Porzio, Head of Online Operations at Stanleybet, commented the casino and sports betting provider decided in favor of using Beehive’s engine because it was the only marketing optimization tool designed specifically for the iGaming industry. Porzio continued to say working with Beehive has proven to be a great experience so far as it allows Stanleybet to efficiently grow their online operations. “We have already learned a lot from them [Beehive], and look forward to gleaning even more knowledge in the coming months,” Porzio concluded. Beehive was established in 2010 by betting and gaming experts in Tel Aviv and quickly gained a reputation of a leading provider of CRM solutions to the online gambling industry.