How to Engage on Social Media: the Complete Guide

What is Engagement? What is Engagement? If your potential clients don’t know, like, and trust you, they won’t want to do business with you. How do you engage them? For instance, LinkedIn is the most formal of the social media platforms. Here are some of the top platforms, which will be updated as I write each piece: Facebook Twitter Instagram Pinterest LinkedIn The Language, the Hashtags, and Particulars of Engagement The Language, the Hashtags, and Particulars of Engagement The language is different on each platform. Social Sharing Social Sharing When is it a good idea? Also, it’s a good idea to know how much you’ll share of your personal life on social media. But if your brand is about religion and politics, that’s a different story! You can tag on Facebook and Twitter, too.

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How to Engage on Social Media: the Complete Guide

How to Engage on Social Media: the Complete Guide

Recently, I co-taught a class with Alyson Harrold of the Spectrum Group at University of California, Berkeley Extension. What surprised me was that so many of the students said they didn’t know how to engage. Hence, this series on how to engage online.

What is Engagement?
What is Engagement?

What is Engagement?

As the folks from Sprout Social outline, it’s smart to break engagement down into several tangible steps. You could call them baby steps. What you want is a channel where you can talk to potential customers and they can communicate with you. By the way, here’s an article about Tweeting for Engagement: Links Versus Text that’s an easy way to share and engage on Twitter.

Why Should Your Business Care?
Why Should Your Business Care?

Why Should Your Business Care?

Engagement is the gold standard of social media. It’s how you get closer to people making a purchase from you or doing business with you. If your potential clients don’t know, like, and trust you, they won’t want to do business with you.

Audience
Audience

Audience

Each platform has a different audience. How do you engage them? They’re somewhat different. For instance, LinkedIn is the most formal of the social media platforms. LinkedIn is the land of full sentences,…

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