Preparing Your Social Media Strategy for 2017

We also found that 30 percent of marketers are looking to spend more time focused on Facebook video in 2017, with 28 percent also looking to add YouTube to their marketing stack.” Contrary to popular belief, no one has left Facebook and more businesses are investing in Facebook ads. Despite the drop in organic reach on Facebook, 72 percent of respondents said their use of Facebook has stayed the same or increased over the past 12 months.” I was excited to see these because it backs up what I’ve been suggesting to my clients about integrating video into their social strategies and confirms what I’ve been telling everyone about Facebook – people are still there! Here are some highlights of the report – 85% of businesses are using social media for brand awareness. 91% of businesses have used Facebook ads. 58% of businesses are still trying to figure out how to drive traffic to their website from social media. 93% of businesses currently use Facebook with their social media marketing. If your market is not on Facebook, there is no need for you to be there. 58% of businesses plan to add video this next year, with 30% adding Facebook video. I know we will see more video, more of Facebook, and more ads (even though there’s more ad-blocking going on). What do you see going on with social in 2017?

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It’s never too early to start working on your social media strategy for next year (or next week or next month).

Recently, Buffer released their annual State of Social Media 2016 report after surveying over 1,200 marketers who mainly work with small to medium-sized businesses. To be honest, none of the results surprised me, they pretty much validated what I have been seeing over this past year not only with my own clients, but throughout the industry.

Social media has become a major component in any business’ marketing strategy. This shouldn’t be a business’ only form of marketing, but it should be a big part if that is where your market is.

The Buffer report spoke to three key takeaways, but two really stood out to me:

Video is about to peak.

“Eighty-three percent of marketers said they’d like to create more video content if they didn’t have restraints such as time and resources. We also found that 30 percent of marketers are looking to spend more time focused on Facebook video in 2017, with 28 percent also looking to add YouTube to their marketing stack.”

Contrary to popular belief, no one has left Facebook and more businesses are investing in Facebook ads.

“Our report found that 93 percent of marketers use Facebook for their business and 91 percent have also invested in Facebook Ads. Despite the drop in organic reach on Facebook, 72 percent of respondents said their use of Facebook has stayed the same or increased over the past 12 months.”

I was excited to see these because it backs up what I’ve been suggesting to my clients about integrating video into their social strategies and confirms what I’ve been telling everyone about…

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