This is a massive accomplishment and a historic milestone; Apple has become the world’s most valuable company and has been widely influential in many industries, from technology to music to movies. People pay a premium for Apple products not just for the technology, but for the design -- and the design touches on every stage of the customer relationship with Apple, from buying on the website to walking into an Apple store to opening the box at home. How can you make your company a more design-oriented business? Today, we are all in the business of creating memorable and valuable customer experiences, no matter what industry you’re in. In the same way, your business can create a stronger emotional bond with your customers. Apple does it, and so can you. People pay a premium for Apple products because they're sexy and elegant and make people feel like more productive, better versions of themselves. You have to decide to pursue this as a strategy and then back it up with smart marketing and product design. Find the elements of Apple’s success that work for your company and make sense for your customers. By being more innovative, focusing on design -- not just product design, but customer experience design -- building stronger emotional relationships with your customers, and speaking to your customer’s higher value needs, you can achieve great things.
On May 2, 2018, Apple became the first company to reach $1 trillion in stock market value. This is a massive accomplishment and a historic milestone; Apple has become the world’s most valuable company and has been widely influential in many industries, from technology to music to movies. But what are some lessons that even small businesses or solo entrepreneurs can take away from Apple’s latest success? The truth is, there are certain components to Apple’s massive growth and dominance that any business can learn from.
Here are a few of the key lessons from the success of the world’s first trillion-dollar company:
1. Innovation is an ideal.
Apple has become an iconic company because of their culture of innovation. Starting with Steve Jobs and his visionary strategies for the company, and the “Think Different” ad campaigns, Apple sought to identify itself as being a company for iconoclasts and people who aren’t afraid to defy the conventional wisdom. Every company nowadays wants to think of itself as an innovative company with the restless ambition and scrappy culture of a tech startup. Apple helped to popularize these concepts and create this new ideal for corporate America.
Of course, not every company can invent the next iPhone, but what if you could bring some of the spirit of Apple’s innovation into your own business? Re-imagine your existing processes, take a risk on a new product, challenge your employees to be artists in residence, not just workers on an assembly line. If Apple can inspire lots of other companies to be more creatively ambitious, that will be a good thing for the world.
2. Design matters more than ever.
Starting with its candy-colored iMac computers, Apple has built a reputation not just as a tech company, but as a designer of sleek, beautiful consumer products. One lesson from Apple’s success…