Tag: Steve Jobs
Apple Took Out a CES Ad to Troll Its Competitors Over Privacy
This story originally appeared on Engadget Historically, Apple hasn't had an official presence at CES.
The company is also very deliberate about its m ...
Are You Generating Demand or Just Identifying It?
Apple successfully created a market where none existed.
Any marketing effort only focused on identifying existing demand will inevitably go from extra ...
What Organizational Culture Is & Why It Matters
You'll often hear someone, when speaking to a friend about work, say, "So, what's the company culture like?"
What is organizational culture?
Essential ...
5 Life Lessons I Discovered About Success
I dived in and created business opportunities for my new masters.
But I kept publishing and sharing my ideas and observations about the emerging marke ...
‘Stay Scrappy’ and More Wisdom on Creativity From a Pixar Animator
In his closing keynote talk at the 2018 Intelligent Content Conference, and in our subsequent interview, animator Andrew encouraged marketing professi ...
Marketing and Lead Generation Inspiration From Apple, the First Trillion-Dollar Company
This is a massive accomplishment and a historic milestone; Apple has become the world’s most valuable company and has been widely influential in many ...
Make a Name for Yourself: 4 Expert Tips for Choosing a Name and Trademark
Choosing an effective trademark means a trademark that's unique.
Instead of trying to find a word or two words that sum up your entire brand, product ...
Transcript of How to Develop the Right Idea at the Right Time
Allen Gannett: Creativity is one of those things that we talk about a lot in our culture.
In Western culture, we have this notion of creativity as thi ...
How Netflix’s Customer Obsession Created a Customer Obsession
We need consumer science to get there.” Reed’s aspiration was that the Netflix team would discover what delights customers through the scientific proc ...
6 Content Marketing Ideas to Steal From the Awards Finalists of 2017
Great artists steal.” But do you know who said it?
Tear down the gates – except when they provide value to the visitor Stolen from: Paul Horstmeier, H ...