Affiliate Marketing Evolves, Again

Affiliate Marketing Evolves, Again

Author: Greg Hoffman / Source: Practical eCommerce Awin is a worldwide affiliate marketing network. Earlier this year, it acquired ShareA

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Awin is a worldwide affiliate marketing network. Earlier this year, it acquired ShareASale, a prominent U.S. company. It is one a several recent high-profile acquisitions in the affiliate-marketing industry.
Awin is a worldwide affiliate marketing network. Earlier this year, it acquired ShareASale, a prominent U.S. company. It is one a several recent high-profile acquisitions in the affiliate-marketing industry.

Every few years headlines scream that affiliate marketing is dead or dying. In fact, affiliate marketing continues to grow, but it’s evolving rapidly. Two things are driving this evolution: the consolidation of well-known brands and the revolving door of new affiliates.

In January, ShareASale, a leading affiliate network, was acquired by Affiliate Window, now known as Awin, another network. ShareASale has a strong foothold in the U.S. while Awin has been expanding globally. Together, they should have a bright future.

At the recent Type-A West 2017 in Denver — a conference for parents that blog — representatives from both networks hosted a panel on affiliate marketing. The blogger-affiliates in attendance learned about the combined tools and training from both companies and the possibility of affiliates having access to thousands of global programs in one interface.

Conferences such as Type-A, Affiliate Summit, and Influencer Marketing Days are bringing in new affiliates with fresh perspectives. The new waves of bloggers trying to monetize their content are able to interact and learn from veterans at…

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