The Ultimate Guide to Conquering Content Marketing – #CMWorld 2018

The Ultimate Guide to Conquering Content Marketing – #CMWorld 2018

We’re talking about video games. And we’re talking about content marketing. Back to gaming and content marketing…no commonality is more important than this: Just like gaming, content marketing is fun! Industries, no matter what industry we’re in, are bound to change over decades, and even after just a few years. Even my 6 years with the Content Marketing Institute, the content marketing industry has evolved and grown. In this year’s CMWorld Conference ebook, The Ultimate Guide to Conquering Content Marketing, we turn to the experts – who are also Content Marketing World 2018 speakers – so we can benefit from their knowledge and advice. Here’s a preview of some of the great advice you’ll see from some of our speakers and contributors: Create Content That Stands Out Analyze your content marketing competitors to understand how you can stand out. That’s how you make the most of your content efforts – creating content that stands out in an otherwise crowded content marketing landscape. Content for the sake of content is not good for anyone – you or your audience. It’s okay to start small and focus on one topic or one audience or just a few really good pieces of content.

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Interactivity. Visual appeal. Immersive experiences.

Nope…we’re not talking about Content Marketing World (though we could). We’re talking about video games. And we’re talking about content marketing. And wow – are there some amazing elements and commonalities. You may have seen that Game On! is the theme of CMWorld 2018, so it was an easy theme for us to use in our official CMWorld 2018 conference ebook that we collaborated on with our wonderful friends at TopRank Marketing.

Back to gaming and content marketing…no commonality is more important than this: Just like gaming, content marketing is fun! And much of the enjoyment lies in the challenge: developing tactics to reach the next stage, learning from failure, and eventually mastering the craft. And like content marketing, building relationships along the way accounts for much of the excitement. It was certainly the crux of my video game playing back in the day.

Marketing has changed so much in my 20+ years in the business, just as gaming as grown vastly more complex. I mean…here are the two games I played the most growing up – Pong and Missile Command.

Never mind the fact that I clearly wasn’t a gamer. Industries, no matter what industry we’re in, are bound to change over decades, and even after just a few years. Even my 6 years with the Content Marketing Institute, the content marketing industry has evolved and grown. Technology has improved, epic content marketing is standing out, new brands are leading the way…

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