The following is list of tools that will help you save time and become more effective with your content marketing: 1. BuzzSumo: Find out what type of content gets shared the most (free trial, paid version) You also want to create content that gets shared across social media channels. The best way to do this is to find out what type of content normally earns a lot of shares and write content around similar topics. When you create great evergreen content, it’s important to share it regularly. Planning your content keeps you organized and more productive and, as a consequence, you deliver better content. A social media management tool like AgoraPulse can help you plan, schedule, and distribute your content on social channels that matter to your business the most, such as Twitter, Facebook, GooglePlus, LinkedIn, and Instagram. OutreachPlus: Promote your content through email (free trial, paid version) One of the most effective ways to promote your content is emailing relevant people who could help extend its reach, be it journalists, influencers, business partners, etc. There are some useful automated tasks to help with your content marketing. Here are a few more examples of automatic zaps you could create: Publish your WordPress blog posts to your Scoop.it topic. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.
Editor’s note: You may have missed this article when CMI published it a couple years ago. We’re sharing it now – and we’ve added a new tool – because improving your productivity is a never-ending battle and these tools can help.
Are you struggling with too much content marketing work?
Looking for ways to improve your productivity and free up some time?
If you don’t have a good strategy, even the best of tools won’t be of much help. But with the right strategy in place, tools will certainly help improve your productivity.
The following is list of tools that will help you save time and become more effective with your content marketing:
1. SEMrush: Identify how your competitors rank on Google (free and paid versions)
SEMrush is a great tool to help you assess competitors’ traffic on Google and the keywords for which they are ranking.
Enter your competitor’s web address in the SEMrush SEO toolkit and see a list of the keywords for which it ranks on Google. With a free registered account, SEMrush reveals the top 10 organic keywords driving traffic to your competitor’s site.
This quick way of doing keyword research can identify some target keywords. With SEMrush you can also view your competitors’ backlinks and top referring domains, check the estimated organic traffic they are getting, and perform a complete competitive analysis.
2. BuzzSumo: Find out what type of content gets shared the most (free trial, paid version)
You also want to create content that gets shared across social media channels. The best way to do this is to find out what type of content normally earns a lot of shares and write content around similar topics.
With BuzzSumo, enter a website address – yours or your competitors’ – to find the most-shared content across social media channels. You also can search for keywords to find the content related to those keywords that are shared the most.
It also is helpful to use BuzzSumo to examine content shares on specific channels to help you produce content that is likely to be popular on your targeted channels.
3. Easil: Prepare your promotional imagery (free and paid versions)
Visuals are an important element of content promotion but going to graphic designers for every piece of imagery gets expensive and time-consuming. Easil is a design tool that allows non-designers to create different types of high-quality images in minutes.
It features a straightforward, drag-and-drop interface, free-to-use stock images, customizable templates, color palette generator, and more. Basically, all the tools you need to start promoting your content with eye-catching, shareable visuals.
When you create great evergreen content, it’s important to share it regularly. However, you don’t want to continue to promote it with the same image. Create a batch of similar images that can be used in various promotional activities.
4. Mintent: Build your editorial calendar (free version)
An editorial calendar is essential for content marketing. Planning your content keeps you organized and more productive and, as a consequence, you deliver better content.
Mintent is content marketing…
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