As summer starts its slow descent into autumn, and thoughts turn to pumpkin spice lattes and the kick off of a brand new NFL season, brands are making the most of the moment. Four out of the top ten most viewed global sponsored videos of the week are food-related, with the three uploads aimed at picnic and BBQ ideas for Labor Day. Elsewhere, it’s the lifestyle vertical that’s generating the big views across Facebook for branded partnerships. Securing three spots on this week’s chart is digital first publisher Jungle Creations whose Facebook properties VT and Twisted generated a combined V3 of 5.4M video views for the brands they partnered with. Since January 2018, the property, which has over 12.5M Facebook followers, has generated over 163M sponsored video views for 20 different food and drink brands across the world. Its phenomenally success approach to brand content creation makes Twisted the 5th most viewed digital property in the world when it comes to generating sponsored partnerships, which makes it little wonder that big names like Baileys, Snickers, Frank’s RedHot, Heinz, and Birds Eye are lining up to work with this innovative channel. Sponsored video volume is growing rapidly as brands try to find alternatives to ad blockers and “on my phone while the TV ad is playing” culture. As the industry leader, Tubular publishes a weekly leaderboard on who’s winning in the world of sponsored video. Want to Know More About Sponsored Video? The Top Ten Global Videos Leaderboard chart is powered by the data provided by Dealmaker, and for more information on the industry-changing product please click here.
As summer starts its slow descent into autumn, and thoughts turn to pumpkin spice lattes and the kick off of a brand new NFL season, brands are making the most of the moment. Four out of the top ten most viewed global sponsored videos of the week are food-related, with the three uploads aimed at picnic and BBQ ideas for Labor Day. Elsewhere, it’s the lifestyle vertical that’s generating the big views across Facebook for branded partnerships.
Securing three spots on this week’s chart is digital first publisher Jungle Creations whose Facebook properties VT and Twisted generated a combined V3 of 5.4M video views for the brands they partnered with. Twisted has been a Facebook powerhouse when it comes to creating content for food and drinks brands around the world. Since January 2018, the property, which has over 12.5M Facebook followers, has generated over 163M sponsored video views for 20 different food and drink brands across the world.
Its phenomenally success approach to brand content creation makes Twisted the 5th most viewed digital property in…
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