4 Tips for Selling a B2C Social Media Strategy to Your B2B Company

Social Media is a Conversation — So Be Conversational The technical-minded folks you work with may read technical manuals for fun, but even they don’t get on social media to read jargon. Talk to your followers like you would talk to somebody in line at the grocery store (even if you’re talking about more technical subject matter), and you’ll likely get a much more human response. Sell It to Your Team: For anybody in your organization who thinks that social media is full of “fluff,” tell them you want your tone to sound more like the conversations people in your industry have at the trade show happy hour, and you’re sure to get a better view into the topics that get the veterans of your industry excited. Make Technical Content More Engaging As a marketer, you’d love to keep the more technical content out of your company’s social feed, but even if you get railroaded, you can help ensure that the end result is still compelling and engaging by adding some personal flair. Turn the Questions on Them Often, the ones who have the most to say about what they dislike about your company’s social media are the ones who (unthinkingly) appreciate those facets in other companies’ social feeds. Sell It to Your Team: As much as it may pain you to admit it sometimes, even the grumpiest, complainiest co-worker is a resource when you need to produce compelling content. So, flip the script on the people who are most critical of your company’s social media! And who knows, you may even witness someone finally understanding how what you do is valuable! Sell It to Your Team: Whenever you suggest a strategy, provide a rationale and examples of other companies that have implemented those strategies and the successes that have come from the gambit. When people can see the other end of the strategy, they’re much more likely to get on board.