#SocialSkim: LinkedIn’s New Website Demographics, WhatsApp’s Business Chat: 10 Stories This Week

#SocialSkim: LinkedIn’s New Website Demographics, WhatsApp’s Business Chat: 10 Stories This Week

In this week's 'Skim: LinkedIn's powerful new insights tool that helps brands understand their website visitors; WhatsApp intensifies messaging wars with a rumored business chat app, reaches significant new milestone against Snapchat and readies for monetization; why Facebook's new Groups for Pages could help your brand; consumers explain exactly what they want from chatbots; the indispensable 2017 social media cheat sheet; and much more... New LinkedIn tool tells companies who's visiting their websites LinkedIn just upped its insights game. The B2B-focused social network launched LinkedIn Website Demographics in its Campaign Manager platform, a new feature that gives marketers in-depth data into the backgrounds, professions, and more of LinkedIn members that visit businesses' sites. WhatsApp readies separate business app for customer chat WABetaInfo reports that the Facebook-owned messaging app is preparing a second application, for businesses only, that will enable small and midsize companies to communicate with their customers via WhatsApp. But do consumers think they can more quickly resolve their problems via chatbots? Check out the full infographic for more. Facebook's WhatsApp and Messenger should be on the lookout, because Viber is making strides to monetize its messaging app in unique and shoppable ways. Viber, which claims 800+ million users worldwide, is certainly a force to be reckoned with, but as with other messaging apps, its monetization efforts remain under wraps. LinkedIn launched the ability for users to share multiple photos within a single post on the platform. WhatsApp Status has pushed the messaging app to a major new milestone of one billion daily users, with Status itself seeing 250 million users logging on daily to share their Snapchat Story like content on the platform.

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In this week’s ‘Skim: LinkedIn’s powerful new insights tool that helps brands understand their website visitors; WhatsApp intensifies messaging wars with a rumored business chat app, reaches significant new milestone against Snapchat and readies for monetization; why Facebook’s new Groups for Pages could help your brand; consumers explain exactly what they want from chatbots; the indispensable 2017 social media cheat sheet; and much more…

Skim to stay on top of your social media game!

1. New LinkedIn tool tells companies who’s visiting their websites

LinkedIn just upped its insights game. It can now tell you a lot about visitors coming to your company’s website. The B2B-focused social network launched LinkedIn Website Demographics in its Campaign Manager platform, a new feature that gives marketers in-depth data into the backgrounds, professions, and more of LinkedIn members that visit businesses’ sites.

The new ability, which requires a lightweight Javascript tag placed on your website, lets you drill down into eight professional dimensions, giving your brand a powerful way to tune your marketing, campaigns, and content based on the real professionals that find their way to your website. Check out all you need to know!

2. WhatsApp readies separate business app for customer chat

WABetaInfo reports that the Facebook-owned messaging app is preparing a second application, for businesses only, that will enable small and midsize companies to communicate with their customers via WhatsApp.

The report suggests that businesses will be officially verified by the app so that consumers know what accounts can be trusted, and that the new app should help marketers and customer service agents more efficiently target and provide assistance to their leads and clients.

WhatsApp has yet to confirm the rumors, but the move makes sense when you consider the messaging-app competition.

3. Facebook launches Groups for Pages

In a bid to help fulfill the social giant’s new mission of bringing the world closer together, Facebook launched the ability for Page managers to create special Groups within their Pages so that members of their community can have conversations about specific topics and interests.

The Washington Post is already using one as a digital version of “letters to the editor,” but your brand might consider Groups of Pages an opportunity to have more in-depth discussions with potential prospects, or even as a customer relationship management tool to keep tabs on client issues.

4. WhatsApp sets its sights on monetization

Recent job listings for the Facebook-owned messaging app hints at the company’s grand plans to monetize messaging, with new job posts for a product manager and product marketing manager asking for candidates that can lead monetization efforts on the platform. Facebook bought WhatsApp back in 2014 for $19 billion.

The messaging app has repeatedly said it doesn’t like ads, rumors have arisen that the company is testing ways for businesses to communicate with consumers on the platform, as well as a payment…

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