5 Content Marketing Trends You Need To Know About in 2017

5 Content Marketing Trends You Need To Know About in 2017. Influencer Marketing Influencer marketing is one of the most valuable strategies that can propel your brand to the top. This strategy allows you to leverage the online reach of influencers such as bloggers, social media celebrities and thought leaders to gain exposure for your brand. Video Content Video content has been around for a few years, but it underwent explosive growth in 2016. According to statistics, videos on landing pages can increase conversions by over 80 percent. At X3 Digital, we use both pop up videos and background videos to make our website stand out from the static websites of our competitors. But there are still areas around the world that can’t provide strong or reliable connections for mobile users. This was a driving factor behind the design of my company, Metapress. Email Automation Marketing through emails is one of the oldest strategies in the book, but it continues to evolve and improve thanks to technology. With Snapchat’s Geofilters and sponsored lens filters, marketers can promote brands using unique photo overlays that are only available in certain locations.

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5 Content Marketing Trends You Need To Know About in 2017

Success in content marketing requires that you constantly adapt to the latest trends that are directing the industry. Whether it’s the changing interests of your online audience or a new strategy that your top competitors use, you need to keep a sharp eye out for these changes if you want to keep up with this red hot industry.

Below are the five prominent content marketing trends that I believe strongly predict the direction of the industry in 2017:

1. Influencer Marketing

Influencer marketing is one of the most valuable strategies that can propel your brand to the top. This strategy allows you to leverage the online reach of influencers such as bloggers, social media celebrities and thought leaders to gain exposure for your brand.

Throughout 2016, influencer marketing’s adoption rate grew significantly – with 84 percent of marketers using the strategy.

As a content marketer, you should know that authority means everything for the online audience. By associating your brand with influencers, they’ll be more likely to trust your content and take action. Furthermore, executing influencer outreach also benefits your SEO, since bloggers and site owners can provide your site with quality incoming links.

However, performing influencer outreach involves a lot of research and hundreds of personalized emails. To get started, you can use these resources from the Content Marketing Institute.

2. Video Content

Video content has been around for a few years, but it underwent explosive growth in 2016. According to statistics, videos on landing pages can increase conversions by over 80 percent. Videos on social media also receive 1,200 percent more shares than images and text combined.

It doesn’t take a content marketer to understand that videos have the ability to capture the audience’s attention and maintain engagement. However, you’ll need to refine the way you produce and leverage video content if you want to stay competitive. At X3 Digital, we use both pop up videos and background videos to make our website stand out from the static websites of our competitors. You can gather more inspiration on how to use video from Awwwards, with more examples on how thriving websites utilize videos.

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