Socialert – Hashtag Tracking to Take Your Social Media Marketing to the Next Level. With the monitoring tools Socialert offers, you can track not only hashtags but keywords that are related to your industry and jump in on trends with marketing campaigns. Tool to quantify hashtag impressions & reaches The idea for Socialert came organically from other services the three offered. Some of the hashtag campaigns Narang and his team have worked with have had great success. Pankaj Narang had some thoughts on one of the biggest mistakes online marketers make when just getting started. From tweeting out about a trending topic to Twitter chats and features like Twitter Moments. Instead, Narang advises to make an announcement so your audience knows about the chat ahead of time and to prompt them to start posting. One of the easiest ways to connect with an influencer, according to Narang, is to share posts from them. “Hashtag tracking and keyword analysis can help you keep a track of your brand’s presence on any social media platform, including Twitter. Pankaj Narang advises: “A local business owner should start with the basics and use various filters provided by Twitter wisely.
Social media marketing is almost a given for website owners these days. It is important to brand yourself effectively, even on social media and hashtags are an excellent way to accomplish that branding. They are also an effective way to track how well your online marketing is doing.
That’s where Socialert comes in.
What Exactly Is Socialert?
Socialert ( URL: http://socialert.net) is a professional hashtag tracking service that lets you measure Twitter activity surrounding your brand all in one panel. With the monitoring tools Socialert offers, you can track not only hashtags but keywords that are related to your industry and jump in on trends with marketing campaigns.
The Voice Behind the Brand
WHSR had the pleasure of interviewing Pankaj Narang, one of the founders of Socialert.
The company was founded by Pankaj, Ashish Arora and Rohit Khariwal. He shared that the three of them make a great team because they all focus on different domains and bringing the highest level of perfection to their tool. Additionally, they have four proficient in-house developers and a couple of freelancers who are scattered all over the globe but make up their team.
Tool to quantify hashtag impressions & reaches
The idea for Socialert came organically from other services the three offered. “Initially, we catered various social media marketing services to our clients.”
As they sought ways to run more engaging campaigns on Twitter, they were asked to perform a number of hashtag campaigns. “Most of [those campaigns] involved keyword analysis and conducting tweetchats. As we commenced, we realized that there wasn’t a reliable tool that could quantify the impression or reach of a hashtag,” said Narang.
Instead of relying on a third-party tool, they decided to create their own hashtag tracker. Since they’d already worked on the marketing end of things, the three knew exactly what end-results a marketer would want to know. They added every significant analytic they could think of that would help them and thus would help other marketers.
Narang himself has an extensive background in software and marketing. He co-founded Infoshare Software Private Ltd. 10 years ago and never looked back. “We have dealt with various clients from all over the world and gained an abundance of knowledge in the process.”
He moved into social media marketing two years ago. Since then, he’s had the opportunity to work with affiliate marketing, development strategies, content marketing, and more. “Digital marketing is such a wide subject and with each passing day, I tend to learn something new and constructive.”
What You Can Learn from Studying a Hashtag
When you go to the Socialert website, you can input a hashtag. In order to show you an example, I put in the popular hashtag #amreading to see what results would pop up.
The results are pretty interesting. I can immediately see how many posts involve the hashtag and by how many different users. However, what is even more interesting is the reach and impression numbers, which hit 4,329,727 and 7,627,664 respectively.
The tool allows you to dig even deeper into the results, though. For example, you can see how many of the posts were negative, how many positive and how many neutral. In this case, the majority were neutral, but if your hashtag was trending negative, you could quickly step in and do some damage control.
Some of the hashtag campaigns Narang and his team have worked with have had great success. He points to one:
“#SMMW team did a remarkable job this year. Their hashtag crossed a billion impressions and created quite a buzz on Twitter. We also did an in-depth analysis of their hashtag campaign and published it on our blog.”
Three Available Plans
You can try out their services before signing up. The company offers a free trial for one month with up to 1000 mentions. You can utilize their filters and export reports. You can also create up to two free trackers with the trial plan.
Socialert has three plans available. Depending on the size of your business, you can choose a basic plan and then work your way up as your business grows.
Plan# Campaigns# MentionsPrice
| Starter | 2 | 10,000 | $9.95 |
| Professional | 5 | 20,000 | $29.95 |
| Enterprise | 10 | 20,000 | $49.95 |
How Hashtag Tracking Can Help Small Businesses
Narang shares that hashtag tracking can drastically help every business owner and entrepreneur tap into more customers and grow a presence on social media channels. Socialert helps business owners track specific keywords…
COMMENTS