10 Quick Tips for Creating Compelling Videos for Social Media. And people are watching. To determine whether oxytocin is released during video stories, they tested if narratives shot on video, rather than face-to-face interactions, would cause the brain to make oxytocin. If you’re shooting on a small mobile phone, the 3C Smart Octopus can steady your video. There are many inexpensive external mics on the market that you can add on to your mobile device. Lighting is key Smartphone cameras have small image sensors so if you try to shoot in a dark environment, it will give you grainy, low-quality video. When videos are filmed in portrait mode, the viewer must watch them with two large black bars on the side, instead of a full picture (unless, of course, they’re watching on a platform like Snapchat or Instagram Stories). Snapchat, Facebook, Instagram, and Twitter all have their own video features. To showcase a professional looking video to your market, you’ll need to edit those parts out. Keep in mind, you need to be able to answer the question “why will people share this video?” before you ever start producing it.
You don’t need a film degree to make an excellent social media video these days. Marketers with untrained eyes are creating great social video content with little more than a smartphone. And people are watching.
Facebook and Snapchat have both surpassed 8 billion daily video views and YouTube’s 1 billion-plus users are watching hundreds of millions of hours of online video every day. This trend is expected to continue and there are an abundance of statistics to back that up.
Experts predict that 74 percent of all internet traffic in 2017 will come from video and you can bet your competitors are already leveraging this powerful form of content. A 2016 survey by the Web Marketing Video Council found that 61 percent of businesses are using video as a marketing tool. In the previous year, 66 percent of those businesses were not using video at all.
It’s clear that companies are quickly recognizing the growing power of video. Do you like the sound of those numbers, but you’re still not quite sure where a social video campaign fits into your marketing plan?
Check out our handy guide to learn more about the medium. If you’re ready to create a social video, here are 10 video tips to help you make it a great one.
1. Plan ahead so you can tell a story
Thoughtful, emotive storytelling is the heart of any successful social video. When you want to motivate, persuade, or be remembered, start with a story of human struggle and eventual triumph.
Research published in the Harvard Business Review found that a neurochemical called oxytocin is released when we watch a “hero’s story” on video. When the brain synthesizes oxytocin, people are more trustworthy, generous, charitable, and compassionate. An association that can be beneficial to your brand.
To determine whether oxytocin is released during video stories, they tested if narratives shot on video, rather than face-to-face interactions, would cause the brain to make oxytocin. By taking blood draws before and after the narrative, they found that character-driven stories do consistently cause oxytocin synthesis.
Determine the beginning, middle, and end to your story, the setting and the conflict to be overcome. Write a real script. Use this video tip and you can capture your customer’s hearts by attracting their brains.
2. Keep the camera steady
You wouldn’t mail out a thousand brochures with a crooked logo, so why would you make a social video with a shaky hand? Investing in a tripod for your phone can help you make a more professional looking video.
There are many excellent tripod mount models on the market. If you’re shooting on a small mobile phone, the 3C Smart Octopus can steady your video. If you’re shooting on a larger mobile phone, the GorillaPod will keep your device still. When you’re ready to get real fancy, you can mount the phone on a rig like iOgrapher, just like a professional video camera.
Your audience will be able to better focus on the story if the video has a smooth picture quality.
3. If audio is key to the story, consider an external mic
Perhaps your video will feature a few witty bits of dialogue or the sounds of animals crooning in the night. Whatever audio effect you’re going for, your story will pack more punch if the viewer can clearly hear all the action.
The built-in microphones on most…