It’s ‘Light the Fire’ Week on Copyblogger

But that time is not today. This week, we’re fired up and ready to help you get (safely, sanely) out of your comfort zone and into some serious progress. On Monday, Stefanie Flaxman outlined seven occasions when progress isn’t so pretty — and why they can all be great signs that you’re on the right track. Because progress doesn’t need to feel like you’re hanging from a cliff — but it’s not always totally comfortable, either. On Tuesday, we asked our longtime community member Hashim Warren to share some thoughts with us about how to craft “the offer.” I’ve seen this one really tie otherwise excellent content creators in knots. Hashim has been there, with the scars to prove it — and he’s brought us a super useful post on how to get your loyal audience to actually buy something by giving them a “RUVU” offer. (Plus, there’s a nice downloadable poster to remind you of the elements!) And on Wednesday, I let myself get … maybe a tiny bit cranky. Spoiler alert: Yes, content marketing probably really is getting harder. On Site Success, Sean Jackson caught up with our friend and one-time colleague, Pamela Wilson, author of Master Content Marketing, about how to get your site rolling with great quality content.