‘Bird Box’: Breaking Barriers in the Streaming World by Marketing Through Memes

‘Bird Box’: Breaking Barriers in the Streaming World by Marketing Through Memes

Take off your blindfolds, marketers! Netflix's hit show found a new marketing path. Whether or not you’ve actually watched Bird Box, you’ve definitely heard about that Netflix hit. Bird Box is a science-fiction thriller based on the novel by Josh Malerman. A supernatural force hunts the eyesight of civilians, feeding on their fears and leading them to suicide: Catch a glimpse of a supernatural force, and your wildest nightmares will consume you. With major stars like Sandra Bullock, Sarah Paulson and Trevante Rhodes headlining the film, you’d think Bird Box would be a guaranteed hit among viewers. However, the Netflix feature was rated only a 6.8 out of 10 on IMDb and received a mere 62 percent rating on Rotten Tomatoes. Some are even calling Bird Box a copycat of A Quiet Place, with a simple switch in which of the five senses was involved. If you’re on social media, you’ve probably come across the memes that have emerged since the film’s release on December 21, creating a sort of unexpected phenomenon. The negative comments, endless flood of memes and dangerous challenges following the debut of Bird Box have contributed to millions of streams on Netflix – over 45 million in the first week, to be exact.

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Take off your blindfolds, marketers! Netflix’s hit show found a new marketing path.

'Bird Box': Breaking Barriers in the Streaming World by Marketing Through Memes

Memes, once a trivial form of entertainment, are now generating millions in the movie industry. Whether or not you’ve actually watched Bird Box, you’ve definitely heard about that Netflix hit. Bird Box is a science-fiction thriller based on the novel by Josh Malerman. A supernatural force hunts the eyesight of civilians, feeding on their fears and leading them to suicide: Catch a glimpse of a supernatural force, and your wildest nightmares will consume you.

In the story line, a mother and two young children, plus an assortment of good and evil secondary characters, struggle to escape these monsters and find refuge while having to do anything they do outside their boarded-up homes — including rowing through river rapids — blindfolded.

With major stars like Sandra Bullock, Sarah Paulson and Trevante Rhodes headlining the film, you’d think Bird Box would be a guaranteed hit among viewers. However, the Netflix feature was rated only a 6.8 out of 10 on IMDb and received a mere 62 percent rating on Rotten Tomatoes. Some are even calling Bird Box a copycat of A Quiet Place, with a simple switch in which of the five senses was involved. So, how has this Netflix film risen to its fame?

If you’re on social media, you’ve probably come across the memes that have emerged since the film’s release on December 21, creating a sort of unexpected phenomenon. The…

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