Tag: Netflix
Better ROI on B2B Webinars: Low-Hanging Fruit You Shouldn’t Overlook
Seeing sloppy pasting, inconsistent fonts, or pixelated images stretched too far hurts your credibility by making you look like an amateur.
From there ...
Do Your Experiential Marketing Moves Produce Enough ROI?
At SXSW in March, festival attendees were able to join the hunt at Netflix’s experiential feature for its upcoming show “The Highwaymen.” After HBO’s ...
B2B Marketers, Are Your Content Marketing Efforts Sparking Joy for Your Audience?
All over the world, people are asking themselves a simple yet powerful question: Does it spark joy?
Don’t Make Them Wait for Joy As much as it pains m ...
How Two-Way Conversations Can Fix the Influencer Marketing Backlash
It’s not just the ill-fated festival that’s stoking the backlash.
If anything, the overwhelming demand that the Fyre Festival got speaks to the power ...
Be Careful How ‘Fyre’d’ up You Get About Influencer Marketing
Fyre Festival was an immense marketing success, which set it up to be an epic failure in execution.
Leasing the social media “real estate” of supermod ...
Brands Embrace Holiday Cheer in December’s Top Sponsored Videos
In fact, 19,400 different brands partnered with 4,613 different media publishers and influencers to create sponsored video content in December 2018!
L ...
‘Bird Box’: Breaking Barriers in the Streaming World by Marketing Through Memes
Take off your blindfolds, marketers!
Netflix's hit show found a new marketing path.
Whether or not you’ve actually watched Bird Box, you’ve definitely ...
How to Avoid the Battle of Boring in Your Videos
From creating videos that people want to watch to finding ideas for those videos to following best practices for social media, here are some of the ke ...
Use Video in Every Step of Your Marketing Funnel
Connecting with new customers is probably the most natural way to use video in your marketing funnel.
From ads to how-to's to expert interview and con ...
Use Video in Every Step of Your Marketing Funnel
Connecting with new customers is probably the most natural way to use video in your marketing funnel.
From ads to how-to's to expert interview and con ...