Brands Embrace Holiday Cheer in December’s Top Sponsored Videos

Brands Embrace Holiday Cheer in December’s Top Sponsored Videos

In fact, 19,400 different brands partnered with 4,613 different media publishers and influencers to create sponsored video content in December 2018! LG Electronics, Pepsi, and Netflix were just three of the many brands reaching audiences through creative storytelling with partners expert in content creation and audience activation such as Tasty, So Yummy, and PewDiePie. During 2018, LG Electronics USA sponsored 17 videos with Tasty, generating an extra 40.5M Facebook video views for the brand. Thirteen of those 17 videos were uploaded to Tasty’s Facebook page during December 2018 alone, attracting 33.1M sponsored video views during the festive push for visibility. Digital-first publisher So Yummy partnered with 21 different brands in the US last year, generating 147M Facebook video views. So Yummy’s collaboration with Pepsi generated a V3 of 5.6M Facebook views for this delectable holiday cookie walkthrough. In December 2018, 5,095 brands sponsored 19.4K videos that were directly uploaded to brand partners channels and pages on YouTube and Facebook. These are the top 10 ranked by views generated in the first 3 days (V3). As the industry leader, Tubular publishes a weekly leaderboard on who’s winning in the world of sponsored video. Want to Know More About Sponsored Video?

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In the run-up to the Christmas holidays, brands went all-out on sponsored video to firmly place their products and services before as many eyeballs as possible. In fact, 19,400 different brands partnered with 4,613 different media publishers and influencers to create sponsored video content in December 2018!

LG Electronics, Pepsi, and Netflix were just three of the many brands reaching audiences through creative storytelling with partners expert in content creation and audience activation such as Tasty, So Yummy, and PewDiePie. Let’s take a look at the top ten most-viewed sponsored videos of last month:

Top Global Sponsored Videos: December 2018

Top 10 Global Sponsored Videos December 2018. All Data exclusively available via Tubular’s Dealmaker feature.

With the festive season fully in swing, the “Food and Drink” vertical is crowded with content aimed at the party-goer, potluck guest, or homemaker. Every type of recipe walkthrough or edible how-to is uploaded to the main social video platforms with a (video) view to attracting solid view counts and engagements. Even brands you wouldn’t normally associate with food content are taking the opportunity to work with with content creators who have built a solid audience around the topic.

Take LG Electronics USA. While the LG brand is one of the world’s major manufacturers of kitchen and home appliances, the video content it creates overwhelmingly focuses on the technology side of the business. To add “Food and Drink” videos to the mix may not provide the best ROI for the brand, but partnering with a publisher like BuzzFeed’s Tasty ensures that the brand message reaches its target audience. During 2018, LG Electronics USA sponsored 17 videos with Tasty, generating…

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