8 Best Practices for Brands Using Instagram Stories. With an increase of 50 million users in the past three months, Instagram Stories is looking more promising as a way for brands to entice new followers to watch their content on this platform. If you have excess product or some swag like stickers or t-shirts, these are great products to use in a promotional giveaway. These promotions work well because your Instagram audience is already following you since they like what you do and they want to see more of your content. #3 Tell a Story Which Will Resonate With Your Audience Take Instagram Stories at face value and use it to tell a story your audience will appreciate. Sharing industry-related news with your followers will help boost your company’s image as an expert in the field, and will show your audience that you care about the industry at large. Trying to promote your own company all the time can make followers feel like you don’t care about their interests. Instagram Stories makes it easy for you to show clips of behind-the-scenes moments during company events. Use Instagram Stories to prompt your followers to check out your website, or look at a specific product, and your sales should increase accordingly. Make sure whatever media you create works to promote or support your brand’s vision.
Instagram’s move to make its Stories feature more like Snapchat’s has drawn in quite a lot of viewers. With an increase of 50 million users in the past three months, Instagram Stories is looking more promising as a way for brands to entice new followers to watch their content on this platform.
But simply using this feature doesn’t guarantee that your brand will improve your audience interactions and boost company sales. So to help you better understand how to use Stories effectively and boost your community engagement, here are some best practices you can implement when using the video-sharing platform:
#1 Feature Your Product in Use
Pictures can only give so much information about how a product will perform. Instead of relying on photos and product descriptions to sell a product, featuring clips of that item in action can go a long way towards selling it. Some prominent sports clothing companies will feature athletes going through a workout wearing their gear. By featuring your products being used, your audience members have a better idea of what they’re getting into when purchasing from you.
#2 Host Limited-Time Promotions
When a product or giveaway is only available for a limited time, it creates a sense of urgency for your audience to act on. Hosting limited-time promotions is an excellent way to get a small burst of activity and engagement with your company’s brand. If you have excess product or some swag like stickers or t-shirts, these are great products to use in a promotional giveaway. These promotions work well because your Instagram audience is already following you since they like what you do and they want to see more of your content.
#3 Tell a Story Which Will Resonate With Your Audience
Take Instagram Stories at face value and use it to tell a story your audience will appreciate. Barkbox shared some clips of a doggy interview with a jazzed-up pug and an employee. This type of content works well because it shares a narrative which Barkbox audiences will appreciate: comedy involving a dog. Find some stories that…
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