Weekend Reading: “Hacking Growth” by Sean Ellis

Weekend Reading: “Hacking Growth” by Sean Ellis

Author: Douglas Burdett / Source: Marketing Insider Group For the 121st episode of The Marketing Book Podcast, I interviewed Sean Ellis,

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Weekend Reading: “Hacking Growth” by Sean Ellis

For the 121st episode of The Marketing Book Podcast, I interviewed Sean Ellis, co-author with Morgan Brown of Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success.

Sean Ellis coined the term “growth hacker” in 2010. Unfortunately, the term growth hacking is often thought to be all about devising clever workarounds that break the rules of existing websites and social platforms. Far from it.

Growth hacking drives growth by focusing intensely on customers: attaining them, retaining them, and engaging them, and motivating them to come back and buy more.

It creates cross-functional growth…

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