Digital Marketing News: Power of Brand Affinity, Digital Ad Revenue Beats TV & Instagram Influencers

Digital Marketing News: Power of Brand Affinity, Digital Ad Revenue Beats TV & Instagram Influencers

Source: Online Marketing Blog - TopRank® Consumers Connecting with Companies and the Power of Brand Affinity [Infographic] A new infographic reveal

How to Create Winning Facebook Ad Campaigns for Holiday Promotions
5 Surprising Ways to Optimize Your Facebook Ads
Facebook Marketing: Why It Is Time to Rethink Everything

Consumers Connecting with Companies and the Power of Brand Affinity [Infographic]
A new infographic reveals the top reasons why consumers feel connectied with brands and the results are telling. Affinity comes when consumers feel that a brand cares about people like themselves, and when the company is run by people like themselves. Social Media Today

Desktop and Mobile Ad Revenue Surpasses TV for the First Time
The IAB reports that in 2016, for the first time, desktop and mobile advertising revenue surpassed TV advertising revenue. Digital revenue grew by 22% year-over-year, with digital video ad revenue growing by 53% and mobile video revenue growing by 145%. Advertising Age

Instagram Dominates Influencer Marketing (Report)
91.9% of influencers surveyed said that their preferred platform is Instagram. Of these social influencers, 12% said that being an influencer was their full time job, which makes sense when you consider that 25% said that their best posts take 1-3 hours to create and many spend nearly 7 hours daily on social media. AdWeek

Facebook pixels get upgrade to track actions & page data
Marketing Land reports: “The engine behind Facebook’s tracking and targeting just got an upgrade. The Facebook pixel…

COMMENTS

WORDPRESS: 0
DISQUS: 0