Tag: Mobile advertising
How Location Data Is Reshaping Mobile Advertising and Attribution
Fortunately, access to location data makes it possible to create highly relevant mobile targeting campaigns by ensuring users receive personalized and ...
Why SMS Marketing Doesn’t Suck Anymore (And How to Use it to Generate New Revenue)
Fortunately, customers have an easy way to opt themselves in — or out — straight from their mobile phones with most text-marketing services.
Here are ...
![Internet Ad Spend is About to Surpass TV Ad Spend [New Report]](http://www.marketinghub.today/wp-content/uploads/2017/06/internet-ad-spend-is-about-to-surpass-tv-ad-spend-new-report.jpg "Internet Ad Spend is About to Surpass TV Ad Spend [New Report]")
Internet Ad Spend is About to Surpass TV Ad Spend [New Report]
Internet Ad Spend is About to Surpass TV Ad Spend [New Report].
Meeker’s report is chock-full of data about how the way users operate online is changi ...
Digital Marketing News: Power of Brand Affinity, Digital Ad Revenue Beats TV & Instagram Influencers
Source: Online Marketing Blog - TopRank®
Consumers Connecting with Companies and the Power of Brand Affinity [Infographic]
A new infographic reveal ...
Diversifying Ad Spend: Why Mobile Marketers Need Both David and Goliath
Author: Tom Cummings / Source: MarketingProfs
Mobile advertising is dominated by two giants, Facebook and Google. In fact, 85% of mobil ...
Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report
Mobile ad spend is booming In just a year, spending on mobile advertising in the U.S. climbed 89 percent to $15.5 billion, accounting for nearly half ...
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