Tag: Interactive Advertising Bureau
You Are Losing up to 70 Percent of Your Media-Buying Budget
The more intermediaries the chain has, the more a business can expect to pay in commissions.
Before an ad reaches a user, it is processed by an endles ...
Digital Marketing News: Power of Brand Affinity, Digital Ad Revenue Beats TV & Instagram Influencers
Source: Online Marketing Blog - TopRank®
Consumers Connecting with Companies and the Power of Brand Affinity [Infographic]
A new infographic reveal ...
Facebook’s Booming Ad Business Is Only Getting Bigger
Author: Craig Davis / Source: The Content Strategist Every six months, the Interactive Advertising Bureau (IAB) publishes a revenue report ...
This Week in Content Marketing: WordPress and Medium Begin Turf War for Owned Media
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
We also explore signs that WordPress and Medium are ...
Bidtellect CEO Eyes Convergence Of Programmatic And Content Marketing
Bidtellect CEO Eyes Convergence Of Programmatic And Content Marketing.
RTBlog asked him how he thinks programmatic will evolve in 2017.
An important c ...
Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report
Mobile ad spend is booming In just a year, spending on mobile advertising in the U.S. climbed 89 percent to $15.5 billion, accounting for nearly half ...
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