Bidtellect CEO Eyes Convergence Of Programmatic And Content Marketing

Bidtellect CEO Eyes Convergence Of Programmatic And Content Marketing. RTBlog asked him how he thinks programmatic will evolve in 2017. An important convergence between programmatic and content is likely in 2017, when native ads become the driver behind distributing this content to the right target audiences. The connection of two of marketers’ highest priorities—connecting with consumers through content marketing, and reaching consumers at scale--will take center stage in 2017. And when programmatic was introduced, a previously unheard-of level of workflow efficiency was promised. While the industry has made major strides towards achieving these promises, we have yet to see the consolidation of all of these capabilities in one place. The “leap in value” promised by both of these technologies won’t be fully realized until 2017. In 2017, the manifestation of an entire set of technologies will be consolidated in single platforms, and marketers will be able to leverage the full potential of programmatic and digital strategies. There will be advancements in productivity, enhancements in workflow efficiency, measurement and optimization and ultimately, better performance and results. Most importantly, marketers that don’t fully embrace these technologies will be left behind.