Top 10 Reasons Why Video Should Take a Leading Role in Your Content Marketing Plan

Top 10 Reasons Why Video Should Take a Leading Role in Your Content Marketing Plan

It’s hard to argue that a status update or link to an article demands as much attention as a video in your newsfeed. ), video might be the way to go. Increased Customer Conversions The number one reason for using video in your content marketing plan? Recent research shows that 71% of marketers say video conversion rates outperform other marketing content. Find More Discussions Share Share this discussion on Twitter Facebook Sort by Best Best Newest Oldest Join the discussion… in this conversation ⬇ Drag and drop your images here to upload them. − + Owen Blevins • 7 months ago Dumb question; why wouldn't Vidyard, a video hosting company, have a video of this blog post attached to this post and in fact, every blog post if video converts at a higher rate? see more 0 • Reply • Share › Twitter Facebook − + Arden Miller • a year ago Hello, I really liked reading this article. Content marketing is a growing trend now and I believe video is the king in any content marketing strategy. I would like to share a link with you on "Ways to incorporate video into your content marketing strategy". see more 1 • Reply • Share › Twitter Facebook Load more comments Powered by Disqus Subscribe Add Disqus to your siteAdd DisqusAdd Privacy SECURITY WARNING: Please treat the URL above as you would your password and do not share it with anyone.

Visual Marketing in 2017
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The Fall of Traditional Media and Rise of Content Marketing
Video is the Star of Content Marketing

It’s no secret that the use of video in content marketing is on the rise. And, it’s certainly not a tactic to be taken lightly. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan.

Here are the top 10 reasons why video is a star player in the content marketing landscape and should be in your marketing plan, too.

10. Improved SEO

First off, utilizing video in your content marketing efforts will no doubt improve your SEO. In fact, according to Comscore, adding a video to your website can increase the chance of a front page Google result by 53 times.

Of course, that’s when you do it right. Want to learn more about how to properly optimize your videos for search? Check out these tips from Moz CEO Rand Fishkin.

9. Stronger Consumer Attention

Videos have been proven to demand more consumer attention than any other medium. And while we’re in the midst of what some might call a content-overload for consumers, capturing attention is particularly key.

“The attention economy is not growing, which means we have to grab the attention that someone else has today.” –Brent Leary, Co-Founder, CRM Essentials

8. Higher Engagement

We’ve heard over and over that visual content is the key to great engagement. Video is no exception. So when you’re considering what types of posts to schedule on social networks in the coming weeks, think video: audiences are about 10 times more likely to engage, embed, share, and comment on video content than blogs or related social posts.

7. More Video-favored Technology

With the increased consumption of video and the resulting rise in production, technologies are leaning more and more towards favoring the video-marketer.

Consider Facebook’s addition of the auto-play for example. It’s hard to argue that a status update or link to an article demands as much attention as a video in your newsfeed.

6. Greater Optimization Opportunities

How much of your latest blog post did readers consume? Did they re-read parts of it? Or come back to it later and read it again? Did they share it with friends? The truth is, it’s pretty hard to answer these questions on text-based content.

Video, on the other hand, has this feedback loop built in. Measure click-through rate, drop-off points, or number of times watched. You can even drill this down to an individual level.

It all boils down to this: the feedback loop for videos means you know what’s working and what’s not. Now to focus on more of the stuff that’s working!

5. Higher Retention Rates

65% of viewers watch more than ¾ of a video, which is more than we can say about text-based content. So if you have a message to get across (and why wouldn’t you if you’re creating content?), video might be the way to go.

4. Better Email Click-Throughs

You slaved over that email copy for days and it contains important information for your customers! But does it resonate? Will it drive results? Will recipients even read it? Enter: video. The use of video in emails has been shown to double click-through rates. More effective emails? Yes please!

3. Rise in Accessibility

While creating a video used to take many months and many thousands of dollars, the production of great video content has become much more affordable in the last few years. Companies like VideoMakerFX, GoAnimate, and Sellamations make the creation of video as easy as writing a blog.

2. Stronger Emotional Connections

Video is the most powerful way to evoke emotions online. It’s King because it offers a slew of attributes above and beyond traditional content like tone of voice, face expressions, and music, to name a few.

While you may not have feel the immediate need to run out and buy a product from an emotion-filled video, they will likely be at play later on…

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