Author: John Jantsch / Source: Duct Tape Marketing < All Articles I’ve written about marketing for small business for years and sp
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I’ve written about marketing for small business for years and spend enough time with business owners that some might consider me an expert on the topic. In order to ensure I stay on top of trends and provide you with the most current information and tips, I continue to conduct my own research and get as much current data as possible to provide for you. I recently reached out to my friends at Alignable to get a pulse on what the biggest marketing challenges for small businesses are today and today I’d like to share a few of these insights.
More than 75% of the respondents of this survey had 1-5 employees and serve a mix of local, regional, and national customers. 22% of those polled focused solely on B2B, 19% on B2C, and 53% targeting both.
Believe in your online presence
According to this survey, only 47% of small businesses believe their online presence is serving their business well, which is a problem! An effective online presence is critical to the success of a small business. If you’re the 53% that either doesn’t believe their online presence is serving their business or just don’t know, below are seven must-haves I believe are necessary for creating a strong online presence for your business:
- Content platform
- Organic SEO
- Produce keyword rich, educational content
- Make it easy on search engines
- Draw links naturally from other sites
- Email marketing
- Social media marketing
- Online advertising
- Mobile and location
- Analytics and conversion
Your online presence is your key to success no matter what your business sells, so make sure…
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