Author: John Jantsch / Source: Duct Tape Marketing < All Articles I’ve written about marketing for small business for years and sp
I’ve written about marketing for small business for years and spend enough time with business owners that some might consider me an expert on the topic. In order to ensure I stay on top of trends and provide you with the most current information and tips, I continue to conduct my own research and get as much current data as possible to provide for you. I recently reached out to my friends at Alignable to get a pulse on what the biggest marketing challenges for small businesses are today and today I’d like to share a few of these insights.
More than 75% of the respondents of this survey had 1-5 employees and serve a mix of local, regional, and national customers. 22% of those polled focused solely on B2B, 19% on B2C, and 53% targeting both.
Believe in your online presence
According to this survey, only 47% of small businesses believe their online presence is serving their business well, which is a problem! An effective online presence is critical to the success of a small business. If you’re the 53% that either doesn’t believe their online presence is serving their business or just don’t know, below are seven must-haves I believe are necessary for creating a strong online presence for your business:
- Content platform
- Organic SEO
- Produce keyword rich, educational content
- Make it easy on search engines
- Draw links naturally from other sites
- Email marketing
- Social media marketing
- Online advertising
- Mobile and location
- Analytics and conversion
Your online presence is your key to success no matter what your business sells, so make sure…
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