While a few details are still being pulled together, topics range from technical SEO, content marketing, and local search to link building, machine learning, and way more — all with an emphasis on practitioners sharing tactical advice and real-world stories of how they’ve moved the needle (and how you can, too.) Casie Gillette Making Memories: Creating Content People Remember We know that only 20% of people remember what they read, but 80% remember what they saw. Wil Reynolds Topic: TBD A perennial favorite on the MozCon stage, we’re excited to share more details about Wil’s 2019 talk as soon as we can! Traditional keyword research is poorly suited to Google's quest for answers. Ross Simmonds Keyword's Aren't Enough: How to Uncover Content Ideas Worth Chasing Many marketers focus solely on keyword research when crafting their content, but it just isn't enough these days if you want to gain a competitive edge. Britney Muller Topic: TBD Last year, Britney rocked our socks off with her presentation on machine learning and SEO. Mary will deep-dive into how the Google Local algorithm has matured in 2019 and how marketers need to mature with it; how the major elements of the algo (relevance, prominence, and proximity) influence local rankings and how they affect each other; how local results are query dependent; how to feed business info into the Knowledge Graph; and how brand is now "king" in Local Search. Buckle up for this wild ride as we discover exactly what impact different strategies have on local rankings. “Branded search” isn't just when people search for your client’s brand name — instead, think brand, category, people, conversation around the brand, PR narrative, brand entities/assets, and so on. And again, if you haven’t grabbed your ticket yet, we’ve got your back: Has speaking at MozCon been on your SEO conference bucket list?
We’ve got three months and some change before MozCon 2019 splashes onto the scene (can you believe it?!) Today, we’re excited to give you a sneak preview of the first batch of 19 incredible speakers to take the stage this year.
With a healthy mix of fresh faces joining us for the first time and fan favorites making a return appearance, our speaker lineup this year is bound to make waves. While a few details are still being pulled together, topics range from technical SEO, content marketing, and local search to link building, machine learning, and way more — all with an emphasis on practitioners sharing tactical advice and real-world stories of how they’ve moved the needle (and how you can, too.)
Still need to snag your ticket for this sea of actionable talks? We’ve got you covered:
Take a gander at who you’ll see on stage this year, along with some of the topics we’ve already worked out:
Welcome to MozCon 2019 + the State of the Industry
Our vivacious CEO will be kicking things off early on the first day of MozCon with a warm welcome, laying out all the pertinent details of the conference, and getting us in the right mindset for three days of learning with a dive into the State of the Industry.
Making Memories: Creating Content People Remember
We know that only 20% of people remember what they read, but 80% remember what they saw. How do you create something people actually remember? You have to think beyond words and consider factors like images, colors, movement, location, and more. In this talk, Casie will dissect what brands are currently doing to capture attention and how everyone, regardless of budget or resources, can create the kind of content their audience will actually remember.
Ruth Burr Reedy
Human > Machine > Human: Understanding Human-Readable Quality Signals and Their Machine-Readable Equivalents
The push and pull of making decisions for searchers versus search engines is an ever-present SEO conundrum. How do you tackle industry changes through the lens of whether something is good for humans or for machines? Ruth will take us through human-readable quality signals and their machine-readable equivalents and how to make SEO decisions accordingly, as well as how to communicate change to clients and bosses.
A perennial favorite on the MozCon stage, we’re excited to share more details about Wil’s 2019 talk as soon as we can!
Improved Reporting & Analytics within Google Tools
Covering the intersections between some of our favorite free tools — Google Data Studio, Google Analytics, and Google Tag Manager— Dana will be deep-diving into how to improve your reporting and analytics, even providing downloadable Data Studio templates along the way.
Redefining Technical SEO
It’s time to throw the traditional definition of technical SEO out the window. Why? Because technical SEO is much, much bigger than just crawling, indexing, and rendering. Technical SEO is applicable to all areas of SEO, including content development and other creative functions. In this session, you’ll learn how to integrate technical SEO into all aspects of your SEO program.
How to Supercharge Link Building with a Digital PR Newsroom
Everyone who’s ever tried their hand at link building knows how much effort it demands. If only there was a way to keep a steady stream of quality links coming in the door…