If you become an authority, people will listen to you. By showing a picture with a big authority in the field, Kulwant is basically communicating that he is an authority too. Not only did I insert screenshots that prove my results, but I also placed a ton of images to show the process that I am teaching: this shows that I really know the topic. If your website provides value to people, you’ll get an email from a person who wants to thank you – at least once in a while. Take a picture of it and slam it on your about page. Don’t limit yourself to writing about it, show it! Share interesting stories I am flabbergasted by the number of people who don’t leverage stories in their online business. An interesting story is a very powerful tool to convey authority and bond with readers at the same time. Now I take any chance to share my story – including my sales page: It increased my sales by a lot. By sharing a weakness you have, you show confidence and you can bond with your readers.
It’s frustrating, isn’t it?
You’ve spent dozens of hours to bring people back to your website… just to see them go away. And never come back.
The number of comments, social shares and returning visitors? Embarrassing.
How many subscribers? Too little.
How about sales and fans? It’s just disappointing.
It feels like people don’t care about your message and the value you bring to them.
How is this even possible?
And more important…
Can you change all of that?
Maybe if people start seeing you as an authority, you can change that. If you become an authority, people will listen to you.
And with people listening to you… subscribers, sales and fans will be just a part of your daily routine.
So…
How do you become an authority?
Let me show you a few tricks…
1. Upload the right photos
I see too many website owners who underestimate the power of a picture. Someone said that “a picture is worth a thousand words”.
Just a single picture can have a huge impact on the way people perceive you.
The idea here is to use your pictures to boost your authority.
How?
You have many ways to do that…
The specifics depend on your niche, the pictures you have and the ones you can make.
Here’s an interesting example by Kulwant Nagi from Blogging Cage.
You can see him with Neil Patel in the picture… and if you’re interested in internet marketing, the chances are that you already know who Neil Patel is.
By showing a picture with a big authority in the field, Kulwant is basically communicating that he is an authority too.
But that is not the only way to harness the power of pictures. Here’s another example by Donna Moritz:
If people gather to a place and pay to listen to you, it means you have something valuable to share.
Don’t limit yourself, you have so many options when it comes to using pictures to increase your authority:
- Do you teach dance on your blog? Post a picture where you are at the center of the stage for an exhibition.
- Are you a nutritionist? Upload a picture of you in a coat.
- Are you a life coach? Show a glimpse of your cool lifestyle.
2. Write a case study
Case studies are very powerful: you basically show people that you know how to get results – either for yourself or for someone else.
And a person who can get results is considered an authority.
Now, there’s a good and wrong way to write a case study.
The wrong way is to have just a mass of text with no proof.
The right way is to insert visual proof of anything that you can think about.
For example, you can take a look at my blog post “1700% Traffic Increase with a Simple Digital Marketing Strategy“.
You’ll notice lots of screenshots. Not only did I insert screenshots that prove my results, but I also placed a ton of images to show the process that I am teaching: this shows that I really know the topic.
A perfect example comes from this LeadQuizzes’s case studies.
They created a page with all their case studies and made it super-prominent – it’s in the menu near their logo, you just can’t miss it.
Testimonials work perfectly but are hard to get…
… unless you use a simple Jedi trick.
If your website provides value to people, you’ll get an email from a person who wants to thank you – at least…
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