Leverage user-generated content One of the best ways to achieve maximum reach and engagement is creating content that encourages your viewers to create their user-generated posts featuring your product or message. It reached 225,000 people through this single giveaway. Show the application of your product To create engaging content on Instagram, show users how to use your products in their life. A good example of an influencer showing products in use is grey_acuna, who often posts images of several products in the same scenario. His post has received over 700 “likes.” Food is a popular category on Instagram. Tell a story Creating a story with your product engages consumers and creates a compelling reason for them to click on your site and start shopping. How does the brand get those followers engaged? If you make your content relatable and tell stories, then users will connect with your brand and have a positive experience before they ever see your site. Try different ones to see what works best for your audience and your brand. Let’s meet IRL and share the Content Marketing World fun on Instagram.
As a marketer, you might have noticed how traditional advertising is less effective. Even mobile ads are disliked by 70% of users. What can you do to effectively connect your products to your audience?
Instagram is a good answer. Its audience has grown rapidly, totaling over 800 million (increasing 200 million between July and September 2017 alone). And, according to Social Media Today, referrals from Instagram “spend the longest time on e-commerce sites with an average duration of 192 seconds, which is almost double Facebook and triple Pinterest.”
Which types of Instagram content work best? Consider these opportunities and be inspired by the examples.
1. Leverage user-generated content
One of the best ways to achieve maximum reach and engagement is creating content that encourages your viewers to create their user-generated posts featuring your product or message.
One successful example of this approach is the Instagram campaign conducted by Australia-based beauty brand Frank Body to promote its coffee ground-based body scrub. It hired a team of influencers with highly engaged audiences to showcase the product in creative ways. Each post included “#Let’sBeFrank” or “#TheFrankEffect.” The bold content encouraged users to post their own images of the coffee scrub using those hashtags.
The results? Over 25,000 user-generated images posted to Instagram and 350,000 followers in 12 months.
2. Create a contest
Running a contest to give away some products always attracts users’ interest. It’s even more powerful when you incorporate user-generated content into the contest. Use a hashtag that encapsulates your message or captures the viewer’s attention enough to make them want to create content and promote the giveaway.
The Body Shop created an incredibly catchy hashtag – #HealthyMoment – to promote its new Fuji Green Tea products. It urged people to create content showing their “healthy moments” throughout the day and to participate in the giveaway.
The results? The brand received over 50,000 “likes” and saw a 200% increase in engagement. It reached 225,000 people through this single giveaway.
3. Show the application of your product
To create engaging content on Instagram, show users how to use your products in their life. Consumers like to get ideas and see what products fit with yours so keep your content as actionable as possible.
It’s been popular in the fashion industry, as retailers show a clothing…