Like it or not, the dawn of the digital era has completely redefined the way companies engage with customers. That’s why more and more businesses have started to focus their promotional efforts on new content marketing strategies. Simply put, content marketing is a strategic marketing approach that sees businesses create and distribute valuable content in order to attract a clearly defined audience. Rather than shamelessly pitching goods and services with ordinary sales copy, content marketing enables you to deliver information that enhances consumer knowledge. By establishing your business as a consistent source or relevant and valuable industry information, content marketing strategies are designed to help you create an intelligent consumer base that will ultimately reward your hard work with their loyalty and business. More than a century on, that magazine is still going strong, with a circulation of more than 1.5 million readers in 40 countries. Michelin’s coveted restaurant guide and Jell-O’s iconic cookbooks were launched around the same time with identical motivations in mind. More recently, energy drink leviathan Red Bull has emerged as one of the guiding forces of content marketing. How Can I Use Content Marketing for My Business? If you’d like to develop a content marketing strategy to help bolster your business, you must first define your target audience and their needs.
Like it or not, the dawn of the digital era has completely redefined the way companies engage with customers. The web is now awash with dime-a-dozen promotions, and it takes a lot more than an eye-catching graphic or great deal to convert ordinary web users into loyal customers.
That’s why more and more businesses have started to focus their promotional efforts on new content marketing strategies.
What is Content Marketing?
Simply put, content marketing is a strategic marketing approach that sees businesses create and distribute valuable content in order to attract a clearly defined audience. Rather than shamelessly pitching goods and services with ordinary sales copy, content marketing enables you to deliver information that enhances consumer knowledge.
By establishing your business as a consistent source or relevant and valuable industry information, content marketing strategies are designed to help you create an intelligent consumer base that will ultimately reward your hard work with their loyalty and business.
Who Uses Content Marketing?
Although increased reliance on the web has substantially increased the uptake of businesses adopting content marketing strategies, the concept itself has been around for quite some time.
Notable examples include John Deere, which launched its own magazine in 1895 designed to provide farmers with useful information on how to make their businesses more profitable. More than a century on, that magazine is still going strong, with a…
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