Apps: The Holy Grail of content marketing. Business book author Tony Schwartz wrote, “Nearly everyone I know is addicted in some measure to the internet”. And with a steady stream of headlines blaming technology for our distractedness and app addictions, it's no surprise that savvy content marketers are starting to use this to their advantage. Apps may distract, but the good news for content marketers is that people are still excited about them and constantly searching for the latest apps to download. News around the app was so popular that it earned over 8,800 Google news search results! The term ‘WhatsApp’ generates 25,200,000 Google news results and the keyword ‘WhatsApp’ earns 1 to 10 million monthly searches globally. <img src="http://c.biz-file.com/c/1703/382982.jpg" alt="Apps: The Holy Grail of content marketing" width="625" height="288"> So why is strategic content so important for marketing strategies? If you keep hearing, “We need more online content” or, “What is the digital PR strategy behind the campaign?” in marketing meetings, you’re not alone. Conclusion Content pegged on tech news and innovations has historically performed well and with our convenience-driven, ‘there’s an app for that’ lifestyles, online users want to know what’s new and exciting in the app market. News
Business book author Tony Schwartz wrote, “Nearly everyone I know is addicted in some measure to the internet”. And with a steady stream of headlines blaming technology for our distractedness and app addictions, it’s no surprise that savvy content marketers are starting to use this to their advantage.
Apps may distract, but the good news for content marketers is that people are still excited about them and constantly searching for the latest apps to download.
From apps that detect serious car accidents and dispatch lifesaving emergency services, such as Crash Detech, to lifestyle apps like SnapScan and UberEats, apps are taking the world by storm.
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So how can apps positively impact content marketing strategies? Simple. By piggy-backing on this popular trend, brands can generate increased content exposure.
As an example, MasterCard’s brand storytelling agency recognised that online content pegged around their ‘2Kuze’ app that connects farmers, agents, and buyers for greater pricing transparency had all the right ingredients to perform well: an innovative product that satisfied a need, and something that fundamentally changed the lives of those who use it. News around the app was so popular that it earned over 8,800 Google news search results!
You’ve probably heard of UberEats. That’s because since Uber launched their…
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