The top 7 marketing tools and apps for Salesforce

The top 7 marketing tools and apps for Salesforce. Here are our picks in direct order of the top Salesforce marketing apps and tools from this year's event. The winners are: #1: Pardot If you're wanting to get started with marketing automation then Pardot is the B2B marketing automation app for you. Pardot is an easy-to-use marketing automation system built for small and mid-sized businesses. It helps sales and marketing work together to drive more qualified leads, improve ROI and boost your business. With Dotmailer, you only pay for the contacts you email, you can create sophisticated emails and programmes with ease and the license covers your entire team (not on a per-seat basis). Musqot is a Marketing Performance Management application that enables professional marketers to create and manage all aspects of their marketing plans online. Instead of a sales rep cold calling a resistant prospect, an account manager emailing an unresponsive customer, or a manager reaching out to a disengaged team, they can use OneMob to send a more personal and engaging video message. This will then drive engagement, responses and ultimately business outcomes. This app decreased landing page abandonment by up to 50%, increased content views and had 4x the capture.

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Our team attended last month’s Salesforce Dreamforce event in San Francisco. We visited each stand at the exhibition and collated the top tools, add-ons and apps for Salesforce users.

Here are our picks in direct order of the top Salesforce marketing apps and tools from this year’s event. The winners are:

#1: Pardot

If you’re wanting to get started with marketing automation then Pardot is the B2B marketing automation app for you. With Pardot, it’s easy to create, deploy, and manage online marketing campaigns that increase revenue and maximise efficiency.

Pardot is an easy-to-use marketing automation system built for small and mid-sized businesses. It helps sales and marketing work together to drive more qualified leads, improve ROI and boost your business.

Dotmailer is an affordable extension that empowers teams to achieve more. It’s managed from one seamless interface with single sign-on, so you can build intelligent customer journeys using real-time data.

With Dotmailer, you only pay for the contacts you email, you can create sophisticated emails and programmes with ease and the license covers your entire team (not on a per-seat basis).

#3: WRAP

WRAP uses intelligence and automation to deliver personalised messaging through an app-like experience – the right message, in the right place, at the right time.

If you’re spending billions on big data, cloud, CRM, and IoT to know more about your customers, but you can’t reach them on their smartphone when it…

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