Tag: pardot

Vidyard Launches Integration With Pardot: Feed Your Video Viewing Data Directly Into Contact Records!

Vidyard Launches Integration With Pardot: Feed Your Video Viewing Data Directly Into Contact Records!

Well – based on a major untapped opportunity – we at Vidyard know you’re not making the most out of your MAP, and it has everything to do with the typ ...
Marketing Automation: Batteries Not Included

Marketing Automation: Batteries Not Included

Its results reveal lots of barriers to marketing-automation success, including those shown in this chart: This data reveals two truths that marketing- ...

Salesforce’s Mike Kostow on Why Marketers Should Trust Data Over Intuition

Now the SVP and GM of Pardot, he has been in the enterprise software business for more than 20 years. During an in-depth interview, Kostow talked to u ...
Seven Marketing Automation Predictions and Best-Practices for 2017

Seven Marketing Automation Predictions and Best-Practices for 2017

Fortunately for marketers, it was a great year for marketing automation (MA). Some of the highlights of 2016: approximately 55% of B2B companies are n ...
The top 7 marketing tools and apps for Salesforce

The top 7 marketing tools and apps for Salesforce

The top 7 marketing tools and apps for Salesforce. Here are our picks in direct order of the top Salesforce marketing apps and tools from this year's ...
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