Study: 70% Of Aussie Marketers Say Their Content Is “Limited, Inconsistent Or Basic”

Study: 70% Of Aussie Marketers Say Their Content Is “Limited, Inconsistent Or Basic”. Home : Marketing : Study: 70% Of Aussie Marketers Say Their Content Is “Limited, Inconsistent Or Basic” A new study has found that Australian marketers know the importance of content marketing, but 57 per cent say producing high quality content is a key obstacle to their success. HubSpot and Survey Monkey’s inaugural Asia Pacific Content Marketing Report, which surveyed more than 720 marketers in the Asia Pacific Region, revealed content marketing has the biggest commercial impact on incremental leads and sales. While the majority of those surveyed know the answer is to do content marketing well, 70 per cent believe their use of content is limited, inconsistent or basic. “There are a range of challenges in the development of great content,” said Ryan Bonnici, HubSpot’s Director of Marketing in Asia Pacific. “But the issue is that the more content businesses produce, the more competitive the market becomes, and suddenly the target audience sees individual business content as less valuable than before, “However, this glut of content marketing provides opportunities for businesses to stand out, if they can implement the right strategy. With most of the market feeling overwhelmed by the challenges of content marketing, those that are successful will find themselves in the top quarter of marketers in Asia Pacific.” The research reaffirms the success of content marketing, finding there is an advantage for the marketers who can craft high quality content and optimise its promotion, rather than focusing on increasing the volume of assets being created. In this case, less is more if it is done well. The report, which is available here, is based on data from APAC’s foremost marketers and sales people. Other key takeaways include: 73 per cent of companies with advanced or optimised content marketing had a defined strategy in place for output.

Content marketing proficiency remains at unsatisfactory level in most businesses
Many Australian marketers think content marketing is the most effective tactic to drive sales and leads
Research claims 70% of marketers believe their content is ‘limited, basic or inconsistent’
Study: 70% Of Aussie Marketers Say Their Content Is “Limited, Inconsistent Or Basic”
Home : Marketing : Study: 70% Of Aussie Marketers Say Their Content Is “Limited, Inconsistent Or Basic”

A new study has found that Australian marketers know the importance of content marketing, but 57 per cent say producing high quality content is a key obstacle to their success.

HubSpot and Survey Monkey’s inaugural Asia Pacific Content Marketing Report, which surveyed more than 720 marketers in the Asia Pacific Region, revealed content marketing has the biggest commercial impact on incremental leads and sales.

However, ‘content shock’, the situation where there is more content being created than consumed, is having a negative impact on their success. While the majority of those surveyed know the answer is to do content marketing well, 70 per cent believe their use of content is limited, inconsistent or basic.

“There are a range of challenges in the development of great content,” said Ryan Bonnici, HubSpot’s Director of Marketing in Asia Pacific. “But the issue is that the more content businesses produce, the more competitive the market becomes, and suddenly the target audience sees individual business content as less valuable than before,

“However, this glut of content marketing provides opportunities for businesses to stand out, if they can implement the right strategy. With most…

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