It’s called your personal brand and it goes far beyond your career. I started learning about personal branding over 10 years ago when I got into the entrepreneurial world. I want to share this same information and insight with as many people as possible, so Rory flew out to record a podcast episode all about how he looks at branding (and what he helps his clients do). You need to create content in a way that makes a difference and builds an audience that you can activate.” By following Schaefer’s advice, and the four steps in his book, you can build an enduring personal brand and become a recognized thought leader in your desired field. In Dorie Clark‘s HBR article on this topic, she quotes Henry Wadsworth Longfellow: “We judge ourselves by what we feel capable of doing, while others judge us by what we have already done.” Clark emphasizes, “Your path may make perfect sense to you, but how can you persuade others to embrace your new brand -- and take you seriously?” My personal rebrand story: From “China guy” to “Global Marketing Strategist” I recently went through a “personal re-brand” in preparation for the release of my next book, Digital Influence. As a result of my regional business experience, and years of article writing building up to my first book, China Goes West, I became known within my professional circles as the go-to “China guy.” However, at the same time as I traveled around the world speaking about “China Goes West” and the rise of Chinese international brands, my day job focused more on global marketing. That’s what we do at Bell + Ivy; we create a voice and proliferate influence for our clients so they can create unstoppable change in their industries. 3 Steps to your own personal rebrand Johnson and her team took me through a series of steps that anyone going through a personal rebrand can follow: 1. Content creation and consistency The final step in the process is actually a series of many steps that I’m still working through at the time of writing this post. The last bit of course, is far from simple -- consistent, high-quality content-creation is the only way I’ll truly be able to re-brand to help new members of my audience view me based on the topics I now want to be known for, rather than judging me by the work I’ve done years ago.
This story originally appeared on Lewis Howes
There is something incredibly important in life that I don’t hear enough people talking about. It’s called your personal brand and it goes far beyond your career.
I started learning about personal branding over 10 years ago when I got into the entrepreneurial world. I noticed a big difference between some people’s brands and others’. So I started taking notes.
Today, I credit a huge part of my success, both personally and professionally, to the personal brand I’ve created. It’s my reputation and much more.
There’s no one I trust more to teach on this topic than my good friend Rory Vaden.
Rory and I met years ago and would meet up every once in a while at different events. But it wasn’t until I felt the need to call him a couple of months ago that I truly learned about Rory’s genius.
I was feeling a little uneasy about what to do next with my personal brand and business. I knew I needed to get an outside set of expert eyes on it.
So I called Rory out of the blue and asked if I could come meet him to talk about it.
Rory not only gave me two days of his time and hosted me at his house, but he also gave me valuable insight into my business and brand, and I am shifting my entire focus as a result.
I want to share this same information and insight with as many people as possible, so Rory flew out to record a podcast episode all about how he looks at branding (and what he helps his clients do).
He even offered free brand strategy calls to any School of Greatness podcast listeners if you are interested in building an influential personal brand.
This conversation is a goldmine, and I can’t wait for you to take tons of notes on it in Episode 670.
Follow these three steps, and you’ll be ready to take your brand to the next level.
This story originally appeared on Personal Branding Blog
It’s no secret to any reader of this blog that an intentional, carefully-managed personal brand is critical to take control of your career in today’s professional landscape. As Mark Schaefer elaborates in his most recent book KNOWN, “You need to be known for something in a relevant space that’s large enough for it to matter. You need to create content in a way that makes a difference and builds an audience that you can activate.” By following Schaefer’s advice, and the four steps in his book, you can build an enduring personal brand and become a recognized thought leader in your desired field.
But what happens, when your passions and career experiences change over time? In Dorie Clark‘s HBR article on this topic, she quotes Henry Wadsworth Longfellow: “We judge ourselves by what we feel capable of doing, while others judge us by what we have already done.” Clark emphasizes, “Your path may make perfect sense to you,…
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