If your audience skews younger, your brand has to be on Instagram — even if you’re not advertising. If you have an image-heavy brand, or you use photos and video to tell the story that sells your brand, you need to be on Instagram. … younger generations may only have only an Instagram account, but they’re still plugged into the Facebook advertising ecosystem … Why focus on Instagram and not Snapchat? Instagram: Dos, Don’ts Instagram ads are managed in the Facebook ad platform. The process for advertising on Instagram is the essentially the same as on Facebook, including targeting options. Keep the text brief. So emphasize the first three seconds of your video, to capture users’ attention. Gekks should pick a more contrasting image, ditch the GIF, and move to a slideshow, showcasing real people using the product. The ad features an image of the product in three formats: neatly laid out, in use, and messy. The Gravity Cooling Blanket is your new go-to for … ” — but what’s visible is a hook.
It’s hard to believe Facebook is no longer the cool network. Younger consumers aren’t even getting Facebook accounts. It’s Instagram and Snapchat that appeal to the younger crowd.
Facebook presumably thought of this years ago, which is why, in 2012, it acquired Instagram. Thus younger generations may only have only an Instagram account, but they’re still plugged into the Facebook advertising ecosystem, available to target.
If your audience skews younger, your brand has to be on Instagram — even if you’re not advertising. If you have an image-heavy brand, or you use photos and video to tell the story that sells your brand, you need to be on Instagram. If your brand falls into both of those categories — younger audience and image-heavy messaging — Instagram is your new primary medium of communication with customers and prospects.
… younger generations may only have only an Instagram account, but they’re still plugged into the Facebook advertising ecosystem …
Why focus on Instagram and not Snapchat? As a social media marketer, I’ve found that Snapchat is for big brands and advertisers with large budgets. Given the limited timeframe of the Snapchat messages — and no brand page with long-term content — you have to put in a lot of constant work, and reach people at the exact right moment, which is difficult.
Snapchat’s self-service ad platform is growing. But some advertisers report that the platform is not effective at driving a direct action, such as signups or sales. Moreover, Facebook and Instagram offer Snapchat-like features — think stories — than Snapchat does itself. And since Instagram is more established with the support of Facebook, it’s the better choice, in my experience.
Instagram: Dos, Don’ts
Instagram ads are managed in the Facebook ad platform. The process for advertising on Instagram is the essentially the same as on Facebook, including targeting options. Only the placement selection is different.
When it comes to composing your ads for Instagram, consider these pointers.
- Keep the text brief. With Instagram, you have only two or three lines before the … appears and users have to tap to expand the text. Always keep your text shorter than that. If you have to include…
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