Sales needs marketing. Marketing needs sales. But, when both departments are working toward the same business goals, it’s such a great opportunity for these two groups to work together to achieve business goals together, but also help each other in other ways. So, we went to one of the experts in sales enablement, Pam Didner. Pam, author of Effective Sales Enablement: Achieve Sales Growth Through Collaborative Sales and Marketing, also has spoken at many CMI events including Content Marketing World and Intelligent Content Conference. We had a great #CMWorld Twitter chat with Pam, and while it seems that we all know WHAT we should be doing from a sales and marketing collaboration standpoint, it seems that there’s a lot more work to be done. For more tweets and responses from the discussion, check out our Twitter Moment. #CMWorld — Pam Didner (@PamDidner) December 4, 2018 A2: Sales enablement is not just about investment capital and ROI. A team that’s knowledgable enough to at least get a customer where they need to go is more useful and enjoyable. #CMworld — Patrick Delehanty (@MDigitalPatrick) December 4, 2018 What are some tips you have for your sales and marketing teams?
Sales needs marketing. Marketing needs sales. It’s an amazing relationship, but sometimes individual goals and siloed job functions put these two groups at odds. But, when both departments are working toward the same business goals, it’s such a great opportunity for these two groups to work together to achieve business goals together, but also help each other in other ways.
So, we went to one of the experts in sales enablement, Pam Didner. Pam, author of Effective Sales Enablement: Achieve Sales Growth Through Collaborative Sales and Marketing, also has spoken at many CMI events including Content Marketing World and Intelligent Content Conference. We’re so glad we could spend an hour with Pam.
We had a great #CMWorld Twitter chat with Pam, and while it seems that we all know WHAT we should be doing from a sales and marketing collaboration standpoint, it seems that there’s a lot more work to be done. Two of the questions – and their responses – are highlighted below. For more tweets and responses from the discussion, check out our Twitter Moment.
Q2: How can all types of organizations benefit from #SalesEnablement? #CMWorld
A2a: At the end of the day, businesses can only survive if they can make a profit by selling products and services. To close the deals, Marketing, business units, customer supports, and sales all need to work together. #CMWorld
— Pam Didner…
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