AI is capable of predicting the content and special offers that will bring you the best conversions, making your audience more engaged. Even though it’s nothing new in the world of marketing, A/B testing has never been as effective as now, when it can be optimized by using machine learning and AI solutions. The best AI tools to optimize your email campaigns Of course, the main advantage of AI solutions for email campaigns is an opportunity to significantly improve customization. Tool #1. It’s important to understand that the actions of your recipients depend on whether or not they are engaged. Tool #2. Tool #3. Tool #4. Tool #5. Click here to find experts on email marketing.
Today, it’s a favorite topic among email marketers.
Experts from different areas get excited about the possible applications of AI. On the other hand, most marketers don’t really understand how to use AI solutions in practice.
AI has its specifics, it requires proper investment and resources. At the same time, some simple solutions are nevertheless effective and capable of improving your marketing campaigns dramatically.
[The effectiveness of different means of marketing]
According to eMarketer statistics, more than 80% of retailers think that email is the most effective way to get new customers and to keep existing ones. More than 90% of Americans check their emails every day, and the purchase rates of such consumers are 17% higher than in the case of social media promotions.
However, the success of email campaigns directly depends on the chosen strategy. You have to make sure that you target the right audience. In addition, it’s important to know that they actually interact with your emails, responding by buying your products or services. Fortunately, machine learning and AI makes such overwhelming tasks as email verification, targeting, and statistics, as well as scheduling, much simpler.
AI is capable of predicting the content and special offers that will bring you the best conversions, making your audience more engaged. AI tools can easily determine the right frequency and the best time of day so that your emails can reach out to the right audience at the right moment.
How AI is changing email marketing
Even though artificial intelligence is a relatively new technology, its influence on email marketing is already apparent. AI tools are all about optimization and making cumbersome tasks simpler. For example, all marketers know that the success of emails to a large extent depends on the time they are sent. People from one part of the world are less likely to open emails optimized for another time zone. AI solves this problem, along with many others.
[How companies use AI solutions]
AI is capable of personalizing subject lines which are 95% more effective than those written by humans. Many experts also notice that cognitive content written by machines gets constantly improved, and making it more effective than human-written content is just a question of time.
Machine learning allows marketers to forget about large segments, as machines can learn when any particular recipient is most active. It’s impossible to do manually, but for AI, it’s a simple task.
Timing is not the only advantage of AI tools. Adobe has already integrated its AI called Sensei into Adobe Campaigns. Sensei writes personalized subject lines and even improves other content, such as images. This algorithm can calculate how customers react to a certain image and find alternatives based on a particular customer’s preferences.