5 Content Marketing Ideas for January 2019

5 Content Marketing Ideas for January 2019

January includes no fewer than 50 “national days,” from National Bloody Mary Day on Jan. 1 to National Croissant Day on the 30th. This list of content marketing ideas for January 2019 is built around the theme of “national days.” In each case, try to come up with a creative way to connect a particular national day to the products your business sells and the keywords you target. Science fiction can also be a good source of topics for your January content marketing. For example, an online store that specializes in electronics could write an article describing how science fiction books, television shows, or movies impacted the development of real technologies. An online store selling hair dyes might consider “A History of Hair Color in Science Fiction.” A store selling kitchen gadgets could discuss food in science fiction, such as “Are Vulcans Vegan?” Find a way to connect science fiction to the industry segment your business serves. National Hat Day: Jan. 15 Stores that sell hats will find the most natural connection to Jan. 15’s celebration of National Hat Day. These shops could point out the benefits of wearing a hat, describe how hats protect us from the sun, or explain why some folks just look better in a hat. Find a way to connect hats to the products your business sells. National Croissant Day: Jan. 30 Photo: Alexandra Gorn. If your business sells food, utensils, or other kitchen related items, the connection is clear.

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January includes no fewer than 50 “national days,” from National Bloody Mary Day on Jan. 1 to National Croissant Day on the 30th. Each of these “holidays” can be a good source of content marketing ideas.

Content marketing is the act of creating, publishing, and distributing articles, posts, videos, graphics, and podcasts with the goal of attracting, engaging, and retaining customers. The content a business creates is useful for shoppers and important to search engines that index it.

This list of content marketing ideas for January 2019 is built around the theme of “national days.” In each case, try to come up with a creative way to connect a particular national day to the products your business sells and the keywords you target.

1. National Bloody Mary Day: Jan. 1

“I cover the bottom of the shaker with four large dashes of salt, two dashes of black pepper, two dashes of cayenne pepper, and a layer of Worcestershire sauce; I then add a dash of lemon juice and some cracked ice, put in two ounces of vodka and two ounces of thick tomato juice, shake, strain, and pour,” said Fernand Petiot, the likely inventor of the Bloody Mary cocktail, in a 1964 interview with The New Yorker.

The classic Bloody Mary cocktail can be an inspiration for your January content marketing. <em&gtPhoto: Rhianon Lassila.</em>
The classic Bloody Mary cocktail can be an inspiration for your January content marketing.

Photo: Rhianon Lassila.

By most accounts, Petiot began pouring the cocktail in about 1921 at Harry’s New York Bar in Paris. Owned by an American jockey, the bar was a popular hangout for Americans. Petiot started with mixing tomato juice and vodka but later added the additional ingredients to make the drink spicier.

Petiot’s claim to the drink, however, is not unchallenged. American actor George Jessel was created with it in the 1930s; some say that Ernest Hemingway played a part; others suggest that tomato and vodka cocktails were popular at several bars in Paris during the 1920s thanks to an influx of Eastern European immigrants.

For your January 2019 content, try connecting this classic and storied cocktail with the products your company sells. An online store that sells leisure travel items could write about the 10 best places to order a Bloody Mary. Or a purveyor of fine men’s suits might write a history of the Bloody Mary.

2. National Science Fiction Day: Jan. 2

A form of speculative fiction popular since at least 1818 when Mary Shelley published her novel “Frankenstein; Or, The Modern Prometheus,” science fiction is a leading genre for books and movies.

It engages with advanced technology and human themes.

“I think science fiction helps us think about possibilities, to speculate. It helps us look at our society from a different perspective. It lets us look at our mores, using science as the backdrop, as the game changer,” said NASA astronaut Mae Jemison.

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