By working with an agency (like ours) for content creation, you can leverage the skill, experience and specialized knowledge of content creators for: Videos Illustrations Apps Photos Infographics Blog posts eBooks and white papers Social media posts Case studies Newsletters Live events and brand experiences What Are the Benefits of Outsourcing to an Agency? Cost-Effective Content Creation Hiring a full-time content writer, video producer, marketing event planner or other role is always going to cost more than outsourcing. Ability to Stay on Top of Content Marketing Trends We have delivered content marketing strategy for more than 70 companies. What to Look for in a Content Marketing Agency? Goal-Oriented Mindset One way to distinguish a standard content creation agency with one that knows its salt is intent – are they amazing at producing stellar content, or are they also working towards creating content that will help you achieve specific marketing goals? Ideally, your agency will be able to deliver tailored content for your specific objectives. The best agency for content creation on the planet may not be the most suitable for your organization if they don’t specifically excel in your niche. They may also offer other related services that can help you elevate your overall strategy: Analytics to measure the effectiveness of your content Consulting to help you optimize your content marketing strategy Social media marketing to promote your content and ensure your social media channels are playing the most effective role possible within your overall strategy Web services such as website design to better align your site with your content strategy and SEO Editing services for the content your in-house team creates If there are services you want out of an agency but they don’t provide them, that doesn’t need to be a deal breaker. Your organization may have the strategy down. We are offering 100 articles for a year (that’s 2 per week) plus a full content marketing strategy workshop for your company – all for just $35,000.
The foundation of a strong content marketing strategy is quality content. You need brilliant content to actually achieve results from your well-thought out strategy.
Mediocre content won’t drive engagement. It won’t endear your audience to your brand. It’s not going to offer much value to your customers nor can it distinguish your organization from your competitors. And, it’s definitely not going to generate noticeable leads or boost your conversion rates.
Which leads to the number one content problem for businesses and agencies – if your organization doesn’t already have in-house content creators, where does this quality, original, hyper-relevant, value-driven, expertly-crafted content come from?
For many companies, the answer is to look for a content marketing agency to support their efforts.
56 percent of B2B content marketers and 62 percent of B2C content marketers outsource at least some of their content creation. By working with an agency (like ours) for content creation, you can leverage the skill, experience and specialized knowledge of content creators for:
- Videos
- Illustrations
- Apps
- Photos
- Infographics
- Blog posts
- eBooks and white papers
- Social media posts
- Case studies
- Newsletters
- Live events and brand experiences
What Are the Benefits of Outsourcing to an Agency?
Working with an agency isn’t just about seeking a high level of content. There are a lot of practical reasons why you may want to hire out rather than in.
Cost-Effective Content Creation
Hiring a full-time content writer, video producer, marketing event planner or other role is always going to cost more than outsourcing. When you work with a reputable agency, you pay only for the content you need for your organization without having to worry about the costs of onboarding and training, benefits and a full-time salary.
Resources to Cope with High Demand Projects
When your content needs spike for a new campaign or to fatten your overall strategy, a content agency will have the resources to cope with the extra work.
Expand Your Content Spectrum
Instead of limiting your strategy by the skills your in-house team has, by working with an agency – or agencies if you use a dedicated provider for content writing, video, event organizing, and other types of content – you can have all your content needs fulfilled by experts. You may have someone in-house to develop well-researched white papers and blog posts and a talented digital illustrator to create infographics, but with a content creation agency, you can access the full spectrum of specialized skills that go into developing great content where your team falls…
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