Tag: Content (media)

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What B2B Firms Get Wrong About Thought-Leadership Content

What B2B Firms Get Wrong About Thought-Leadership Content

B2B vendors that create thought-leadership content tend to underestimate the impact of these pieces and overestimate their quality, according to recen ...
The Ultimate Collection of Free Content Marketing Templates

The Ultimate Collection of Free Content Marketing Templates

3 Blog Editorial Calendar Templates Having an editorial calendar for your marketing content will save you a whole lot of time -- not to mention sanity ...
Do Agencies Practice the Content Marketing They Preach? [New Research]

Do Agencies Practice the Content Marketing They Preach? [New Research]

Agencies are mature in their use of content marketing In fact, 49% of those surveyed report that their agency is in the sophisticated/mature phase of ...
6 Tips to Differentiate Your Brand Using Content Marketing

6 Tips to Differentiate Your Brand Using Content Marketing

Quick Takeaways: Have a unique brand positioning that clearly differentiates you from the competition. Your content strategy should focus on propagati ...
6 Books to Help Content Marketers Attract Conversions, Grow Profits, and Work Better in 2019

6 Books to Help Content Marketers Attract Conversions, Grow Profits, and Work Better in 2019

As always, I’ve included books on a range of topics, from brand identity and copywriting to content strategy and project management. To create a brand ...
5 Things Successful Content Marketers Do to Make Sure Their Work Gets Read

5 Things Successful Content Marketers Do to Make Sure Their Work Gets Read

If you’ve taken the time to write a well-researched blog post that can educate your reader or inspire them to take action, there’s no reason you can’t ...
Great B2B Content Isn’t Great if No One Sees It: Here’s a Solution

Great B2B Content Isn’t Great if No One Sees It: Here’s a Solution

If you want B2B content to be great, across channels you must integrate. That’s why business content promotion must go hand in hand with content creat ...
How to Build a Content Calendar (Plus a Free Template)

How to Build a Content Calendar (Plus a Free Template)

The Definition of a Content Calendar Before we jump into calendaring our content, let’s talk about what a content calendar actually is, plus a few bas ...
Content Marketing Gold Rush: How to Unearth Content Gold at Marketing Industry Events

Content Marketing Gold Rush: How to Unearth Content Gold at Marketing Industry Events

And industry events can be boomtowns, not only allowing you to make the most of your time, budget, and resources—but also ideate, create, amplify, and ...

12 Vlogging Content Ideas That Will Boost Your Engagement

But what makes a good vlogger? If you’re a vlogger, the main challenge you’re probably having is coming up with content that will generate engagement ...
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