Step-by-Step Planning for Well-Timed Content Marketing Campaigns

How do you plan seasonal and well-timed content to make the most of each trend? Identify dates when you should start preparing for the trend by posting on social media and putting together your content assets: 2. To identify your content marketing angles: Run your core term in Serpstat and click through to “organic keywords” report. Analyze search context to optimize your asset Now that you’ve identified the topic for your upcoming content campaign, you can build it with more angles and ideas. Select 25 to 30 concepts you plan to include in your content. (Make sure to share with your social media team.) TIP: Install Finteza as early as you can to collect more data in time for your content planning. I include my keywords, ideas for social media graphs, hashtags, and additional angles to think about. Which tools are you using to create successful content marketing campaigns? Ann blogs about search and social media industry trends and content marketing tools.

Author: Ann Smarty / Source: Content Marketing Institute

Timing a content marketing campaign to a special day often is a good idea. You catch the peak of the interest in a topic and amplify your content assets in a more effective way.

But how do you organize and scale the process? How do you plan seasonal and well-timed content to make the most of each trend?

Here are the five tricks I use.

1. Build a basic campaign schedule

Content marketing campaigns can be timed to:

Big global or country-specific holidays (e.g., Christmas, Halloween, Boxing Day) Here’s a good list of those.
Smaller (professional, funny, etc.) awareness days and weeks (Wave does a good job of monitoring those.)
Local holidays (e.g., town festivals and celebration days)
Company milestones (e.g., anniversaries, birthdays, awards)

Put together a list of holidays and awareness days to target in your content marketing in the upcoming year. You can use Google Sheets to create a simple calendar. At this point, you just need to create a rough list.

For bigger holidays and awareness days or weeks, you can use Google Trends to help you plan things ahead of time. Identify dates when you should start preparing for the trend by posting on social media and putting together your content assets:

2. Identify the most relevant angles

Once you have a list of events, you need to find angles that build the bridge between the trend and your brand’s value proposition:

To find this intersection, use good old keyword research. Serpstat has one of the largest keyword research databases as well as powerful filters to slice and dice your keyword data to identify seasonal and timely content assets.

To identify your content marketing angles:

Run your core term in Serpstat and click through to “organic keywords” report.
Click “filter,” select “keywords” from the drop-down menu. Keep “includes” in the next drop-down and type the holiday or event name in the next field.
Click “apply filter.”